Drew Thomas
Eagle Mountain
Summary
Dynamic Channel Marketer and Account Manager with over 10 years of experience in driving channel marketing strategies and managing client relationships in the tech industry. Proven track record in program management, client retention, and team leadership, with a strong focus on delivering successful marketing campaigns and fostering growth in key accounts. Adept at budget management, resource planning, and implementing internal strategies to enhance business success.
Overview
11
11
years of professional experience
Work History
Account Manager – Channel
Technology Advice
Current - Current
- Client Success Manager for the Channel Business. Responsible for ensuring clients achieve measurable business outcomes through lead generation, content creation, digital marketing, and go-to-market strategies. I act as the primary post-sale point of contact, collaborating closely with internal strategy, creative, and technical teams, as well as external partners, to maximize the value of the solutions we deliver, focusing on client satisfaction, retention, and growth by aligning digital initiatives with each client’s business objectives.
- Onboarding & Adoption: Guide clients through setup and integration of the company’s platforms, ensuring smooth adoption of key tools and processes.
- Strategy Alignment: Translate client goals into actionable marketing and go-to-market strategies using data-driven insights and best practices.
- Campaign Performance Management: Monitor KPIs across lead generation, SEO, paid media, and content campaigns to ensure ROI and continuous optimization.
- Relationship Management: Build trusted advisor relationships with client stakeholders, becoming an extension of their marketing and growth team.
- Retention & Expansion: Identify upsell and cross-sell opportunities by demonstrating the ongoing value of solutions and introducing complementary services.
- Feedback Loop: Serve as the voice of the client internally, influencing product development and service enhancements based on client needs and industry trends.
Marketing Architect
The Channel Company
01.2023 - 09.2024
- Lead the development and execution of innovative marketing strategies to enhance partner networks for global technology companies.
- Manage client relationships and ensure retention and growth with top US accounts through targeted marketing initiatives.
- Oversee program management and setup, ensuring successful delivery of marketing campaigns on behalf of clients and partners.
- Collaborate with cross-functional teams to implement internal strategies that drive business success and improve operational efficiencies.
- Supervise annual budgeting and resource planning for marketing projects.
Americas Director of Channel Marketing
bChannels
06.2021 - 12.2022
- Directed the Channel Marketing and Digital Partner business across the US, focusing on maximizing market share and driving sales for clients.
- Managed the delivery of marketing packages, ensuring alignment with client objectives and partner needs.
- Cultivated and maintained strategic relationships with key clients, enhancing account retention and fostering growth.
- Implemented effective internal strategies to boost business performance, alongside managing annual budgets and resource allocation.
- Led a team, fostering development and ensuring high performance within the channel marketing department.
Program Manager
bChannels
02.2020 - 06.2021
- Oversaw the delivery and growth of accounts with existing clients, enhancing satisfaction and loyalty through tailored marketing solutions.
- Focused on leading the Channel Marketing team, ensuring successful execution of marketing strategies for both existing and new clients.
- Built and maintained strong client relationships, managing resources effectively and optimizing project management practices.
- Conducted annual budget management and team development, driving internal strategies to enhance overall success.
Project Manager
bChannels
11.2017 - 06.2021
- Responsible for delivering project outcomes and account growth, managing both client relationships and team dynamics.
- Led initiatives for farming new business within existing clients, implementing strategic approaches to capture additional opportunities.
- Managed project timelines and resources, ensuring projects were delivered on time and within budget.
Marketing Specialist
bChannels
03.2015 - 11.2017
- Developed and executed marketing campaigns to support channel partners and enhance brand visibility.
- Collaborated with cross-functional teams to gather insights and drive the effectiveness of marketing initiatives.
Education
Bachelor of Science - Business Management
Utah Valley University
Skills
- Channel Marketing Strategy
- Account Management
- Client Relationship Management
- Budget Management
- Program and Project Management
- Team Leadership and Development
- Digital Marketing
- Resource Planning
- Internal Strategy Implementation
- Lead Generation
- GTM Planning
Timeline
Account Manager – Channel
Technology Advice
Current - Current
Marketing Architect
The Channel Company
01.2023 - 09.2024
Americas Director of Channel Marketing
bChannels
06.2021 - 12.2022
Program Manager
bChannels
02.2020 - 06.2021
Project Manager
bChannels
11.2017 - 06.2021
Marketing Specialist
bChannels
03.2015 - 11.2017
Bachelor of Science - Business Management
Utah Valley University