Jennifer Wheeler Lofton, Ed.D.
Fayetteville,AR
Summary
Strategic market insights leader with 20+ years of experience in educational leadership, healthcare outreach, and consumer-focused business operations. Deep understanding of the medical device landscape from both a professional and personal lens-as a Type 1 Diabetes parent managing Dexcom CGM use and as an Educational Outreach Specialist in the healthcare field. Personally invested as a Dexcom shareholder, with a strong belief in the company's mission and market potential. Adept at transforming data into actionable strategies and narratives that drive growth, brand positioning, and customer-centric innovation. Strong cross-functional collaborator with a record of influencing organizational success through evidence-based storytelling and stakeholder alignment.
Overview
21
21
years of professional experience
Work History
Educational Outreach Specialist
Bladder and Bowel Institute
Harrison, AR
02.2025 - Current
- Lead education and engagement efforts for bladder and bowel health, collaborating with medical teams and patients.
- Translate complex health information into accessible, actionable insights.
- Contribute to product and service feedback loops via direct customer interactions.
VP of Operations and Customer Relationship Management
DMO Industries, LLC (DMO Knives)
Fayetteville, AR
01.2020 - Current
- Achieved 150% sales growth through effective brand positioning and targeted promotions.
- Refined product development and go-to-market strategies by analyzing consumer trends in tactical and law enforcement sectors.
- Executed multi-channel strategy for B2B and DTC markets leveraging CRM data and performance metrics.
- Developed compelling marketing narratives and visual assets for impactful brand storytelling.
Online ESL Teacher/Recruiter
VIPKid
Remote
09.2019 - 03.2021
- Delivered lessons to over 300 students and gathered performance analytics to report progress.
- Recruited and trained teachers, contributing to operational scaling.
Principal & District Safety Director
Spokane R-VII School District
Highlandville, MO
08.2004 - 06.2019
- Directed performance improvement strategies for over 500 students and 50 staff members.
- Developed and executed safety and public information campaigns leveraging internal surveys and compliance metrics.
- Crafted grant applications based on demographic and behavioral data to secure funding for programs.
- Implemented programs funded by state and federal grants to address community needs.
Education
Doctor of Education (Ed.D) - Educational Adminstration And Leadership
Lindenwood University
St. Charles, MOEducation Specialist - Educational Administration
Southwest Baptist University
Bolivar, MOMaster of Science - Educational Administration
Southwest Baptist University
Bolivar, MOBachelor of Science - Elementary Education
College of The Ozarks
Point Lookout, MOSkills
- Market research and consumer insights
- Strategic planning and execution
- Quantitative and qualitative analysis
- Brand performance tracking
- Cross-functional leadership
- Project management and vendor coordination
- Data storytelling and visualization
- Healthcare and medical device expertise
- Direct-to-consumer and B2B strategy
- Customer relationship management
- Microsoft Office Suite proficiency
- Data visualization tools expertise
- AI research prompting skills
Selected Highlights
- Parent of a Type 1 Diabetic (Dexcom CGM user) with firsthand CGM data experience
- Dexcom shareholder with personal investment in the company's future
- Managed brand tracking initiatives and promotional outcomes through B2B sales funnels
- Secured and managed multi-million-dollar FEMA and MSBA grants using research-based proposals
- Presented findings and growth plans to cross-functional teams and stakeholders
- Repeated success using qualitative themes and quantitative metrics to guide improvement
References
References available upon request.
Timeline
Educational Outreach Specialist
Bladder and Bowel Institute
02.2025 - Current
VP of Operations and Customer Relationship Management
DMO Industries, LLC (DMO Knives)
01.2020 - Current
Online ESL Teacher/Recruiter
VIPKid
09.2019 - 03.2021
Principal & District Safety Director
Spokane R-VII School District
08.2004 - 06.2019
Doctor of Education (Ed.D) - Educational Adminstration And Leadership
Lindenwood University
Education Specialist - Educational Administration
Southwest Baptist University
Master of Science - Educational Administration
Southwest Baptist University
Bachelor of Science - Elementary Education
College of The Ozarks
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