Longyu Zhang
Edison,New Jersey
Summary
Skilled in data visualization and cross-functional collaboration, I drive business growth through strategic insights and innovative marketing strategies, achieving a 20% increase in sales revenue while boosting brand visibility. Dynamic Human Resources Specialist with a proven track record at Wantong Transportation Inc., adept at streamlining onboarding and enhancing team efficiency.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Human Resources Specialist
Wantong Transportation Inc.
Henan , China
03.2024 - 09.2024
- Streamlined employee onboarding processes to ensure smooth transitions for new hires.
- Coordinated training sessions to enhance skills and knowledge across departments.
- Facilitated performance review processes by collecting and organizing feedback from employees.
- Assisted in developing and implementing HR policies for regulatory compliance.
- Maintained accurate employee records in accordance with company standards.
- Created comprehensive training materials and conducted orientation sessions for new hires.
Marketing Specialist
Triippy Hair
Minneapolis, Minnesota
02.2023 - 02.2024
- Conducted market research to identify customer preferences and trends, and coordinated social media campaigns to engage target audiences effectively.
- Collaborated with over 20 influencers with 1M+ followers to significantly boost brand visibility and user engagement.
- Successfully developed and managed 100 distributors, expanding the sales network, and achieving a 20% increase in sales revenue.
- Conducted competitor research to provide actionable insights for the product development team, assisting in adjusting new product materials, and pricing strategies.
- Leveraged social media promotion, channel development, and market analysis to achieve dual growth in brand influence and sales revenue.
- Designed and executed targeted email marketing strategies, including customer segmentation and personalized content, to improve open and click-through rates.
- Maintained and organized a database of customer interactions and feedback, conducting regular analysis to inform future marketing initiatives.
- Achieved a 10% increase in repeat customer rate, enhancing customer loyalty, and driving higher secondary conversions.
Social Media Operator training program
Bakken museum
Minneapolis, Minnesota
05.2022 - 05.2022
- Participated in training sessions to learn best practices for social media strategies.
- Curated engaging social media content for the Bakken Museum's online platforms includes LinkedIn, Instagram, TikTok, and X.
- Assisted in scheduling and posting updates across social media channels.
- Collaborated with team members to brainstorm innovative social media campaigns.
- Researched current trends in social media relevant to museum exhibits and events.
Education
Master of Arts - Communication And Media Study
Rutgers University
New Brunswick, NJ01-2026
Bachelor of Arts - Psychology
University of Minnesota
Minneapolis, MN06-2024
Skills
- Drive business growth by identifying emerging market trends and consumer insights for strategic product positioning
- Streamline reporting and data visualization using advanced Excel, Word, and PowerPoint skills
- Facilitate cross-functional collaboration to improve team efficiency and ensure timely project delivery
- Transform complex data into actionable insights to optimize marketing strategies and maximize ROI
- Boost team productivity by prioritizing tasks, and managing timelines effectively
- Conduct competitor research and market analysis to inform strategic decisions and product development
- Leverage DMI Social Media Certification to proficiently manage SEO, email marketing, social media campaigns, and audience research across platforms like Facebook, Instagram, LinkedIn, and Twitter By delivering targeted content and analyzing audience behavior, enhance brand visibility, user engagement, and conversion rates, driving higher marketing ROI and competitive advantage for the company
- Hootsuite platform proficiency utilizes Hootsuite platform certification to efficiently schedule posts, monitor engagement, analyze performance metrics, and manage multiple social media accounts from a single dashboard, streamlining social media operations and improving team collaboration, ensuring marketing campaigns are executed effectively, which boosts overall brand influence and audience interaction
Languages
English
Professional
Chinese (Mandarin)
Native/ Bilingual
Certification
- DMI digital marketing professional
- Hootsuite Platform Certification
Affiliations
1. Podcast Production Contributor
• Assisted in the planning, recording, and editing of school/club podcasts, including topic selection, guest coordination, scriptwriting, and audio post-production.
• Gained hands-on experience in content creation, audio editing, and team collaboration.
2. Student Council Event Support
• Supported the Student Council in organizing large-scale campus events, such as the New Student Welcome and Annual New Year Gala.
• Responsibilities included event planning, logistics coordination, on-site management, and communication with performers, ensuring smooth execution.
• Developed strong project management, organizational, and cross-team communication skills.
3. Mosh’n Mingle Event Marketing & Video Production
• Played a key role in promoting the Mosh’n Mingle campus event by creating an engaging promotional video.
• Involved in full production process: concept development, scriptwriting, on-site shooting, footage editing, and post-production.
• Collaborated with Jack Flower band for live performance, coordinating rehearsal schedules and performance logistics to enhance event professionalism.
• Produced a compelling promotional video showcasing live performances, student interactions, and event highlights, successfully increasing student engagement.
• Strengthened skills in video production, marketing communication, and multi-party coordination.
Timeline
Human Resources Specialist
Wantong Transportation Inc.
03.2024 - 09.2024
Marketing Specialist
Triippy Hair
02.2023 - 02.2024
Social Media Operator training program
Bakken museum
05.2022 - 05.2022
Master of Arts - Communication And Media Study
Rutgers University
Bachelor of Arts - Psychology
University of Minnesota