Entrepreneurial operator and project leader with 20+ years of experience building sales organizations, recovery and wellness technology ventures, product development programs, CRM-driven systems, and cross-functional operating processes. Strong background in business development, R&D coordination, event-driven go-to-market execution, SOP design, vendor management, team training, and executive-level operational strategy across wellness technology, architectural aluminum, retail, and digital transformation.
Work History
CEO and Founder
6 Months
Let's Biz It / The Recovery Experience | 01.2026 - Current
Lead business development, venture architecture, fundraising preparation, strategic partnerships, and operational systems under the Let's Biz It umbrella.
Develop The Recovery Experience as a recovery and wellness platform combining live activations, B2B recovery rooms, vendor partnerships, e-commerce, and AI-supported product intelligence.
Build investor-facing materials, business plans, operating models, pitch narratives,vendor frameworks, and data room structures for financing and strategic growth.
Coordinate go-to-market planning across events, partnerships, recovery technology brands, sales teams, content, CRM workflows, and customer education.
Built and improved SOPs, training processes, internal communication systems, project tracking flows, and department-level accountability structures.
Helped coordinate aluminum architectural product initiatives including cladding,pergolas, gates, fencing systems, installation processes, and customer-facing project workflows.
Worked across leadership, sales, field operations, design, vendors, and customers to improve execution speed, clarity, and operational consistency.
COO
1 Year 11 Months
IQ Skyline / IQ Technologies | 02.2021 - 01.2023
Designed and implemented business plans, operating procedures, performance goals,training books, SOPs, and departmental workflows.
Oversaw day-to-day retail and wholesale operations while mentoring employees and evaluating performance through data, KPIs, and operational metrics..
Director of Research & Development
4 Years 8 Months
HiDow Inc. | 01.2015 - 09.2019
Led product development and engineering coordination for Class II TENS/EMS medical devices, accessories, packaging, manuals, and compliance documentation.
Directed local and overseas vendors, engineers, consultants, and contract manufacturers, including manufacturing support and testing in China.
Supported technical documentation, certification pathways, 510(k)-related processes, utility patent applications, and federal regulatory requirements.
Co-Founder & COO
7 Years 8 Months
RMD Global Inc | 01.2012 - 09.2019
Developed business plans, investment proposals, client branding, product positioning, packaging, e-commerce operations, and outsourced marketing departments.
Activated and promoted 250+ annual events, including CES, Medica, Arab Health, PGA, LPGA, ATP, WTA, Ironman, CrossFit, UFC, and PBR-related opportunities.
Founder & CEO
3 Years
ULTIMATE MASSAGE PRODUCTS LLC | 01.2009 - 01.2012
Owned and managed 10 retail locations and over 50 sales associates, sellingmassage products in a store setup in varies malls around the USA
Established strategic partnerships with suppliers for quality materials.
Oversaw daily operations, ensuring efficient production processes.
Implemented marketing strategies that increased brand visibility and sales.
Sales Manager & Company Trainer
2 Years 11 Months
VITALITY INTERNATIONAL | 02.2006 - 01.2009
Developed and implemented strategic sales plans to achieve revenue targets.
Led a high-performing sales team, fostering collaboration and skill development.
Analyzed market trends to identify growth opportunities and adjust sales strategies.
Established relationships with key clients, enhancing customer satisfaction and retention.
Authored sales books and performance manuals.
Real Estate Agent & Office Manager
1 Year 9 Months
LET EXPRESS | 09.2003 - 06.2005
Facilitated property viewings, showcasing features and benefits to potential buyers.
Negotiated contracts and agreements, ensuring favorable terms for clients.
Conducted market analysis to determine competitive pricing strategies.
Developed marketing materials and campaigns to enhance property visibility.
Intelligence Corps- FSO / Military Service
1 Year 11 Months
IDF Israel | 08.2001 - 07.2003
Self-motivated, with a strong sense of personal responsibility.
Worked effectively in fast-paced environments.
Skilled at working independently and collaboratively in a team environment.
Proven ability to learn quickly and adapt to new situations.
Skills
Business Development
Project Management
Systems Architecture
Workflow Optimization
CRM / Monday.com Processes
SOPs & Training Programs
R&D Coordination
Product Development
Compliance Support
Vendor & Partner Management
Sales Leadership
Investor Materials
PROFILE KEYWORDS
Operations | Strategy | Automation | Digital Transformation | Wellness Technology | Aluminum Architecture | Retail Systems | E-Commerce | Manufacturing | Product Launches | Team Leadership