Summary
Overview
Work History
Education
Skills
Timeline
Generic

D. Tyler Kwok

New York,NY

Summary

Motivated and enthusiastic individual with a strong interest in using sports as a means to bring people together in the international entertainment arena. Experienced in Marketing Operations, with a focus on project and client management, and a knack for quickly learning technical skills. Eager to apply these abilities and contribute to exciting entertainment projects that connect audiences globally.

Overview

4
4
years of professional experience

Work History

Marketing Operations Senior Associate

Nomad Marketing
New York, NY
11.2021 - Current
  • Implement and administistrate marketing automation platforms (Marketo, Hubspot) and marketing attribution software to optimize campaign performance.
  • Train clients on various functions of marketing technology platforms, empowering them in database management, email production, audience segmentation, lead scoring, and performance reporting.
  • Individually project manage client accounts, ensuring seamless execution of marketing strategies.
  • Drive continuous improvement in marketing strategies, analyzing data, and recommending optimizations to maximize ROI.

Growth Marketing and Community Manager

SHAYK app
(remote)
01.2021 - 08.2021
  • Led user acquisition through organic growth strategies, achieving 17x user increase in 6 months.
  • Managed and nurtured the community of app users, providing personalized attention to enhance app engagement and drive growth.
  • Orchestrated seamless coordination among Marketing, Product, and Social Media teams to meet daily targets.
  • Provided versatile support in brand strategy, content creation, HR, and product feedback.
  • Conducted in-depth research on competitors' products, brands, and growth strategies to inform brand strategy.

Project Assistant

Consulting pitch for NBA team's China strategy
(remote)
12.2019 - 02.2020
  • Analyzed performance of team’s Chinese social media content (Weibo, Wechat, Douyin) and compared to competitors’.
  • Assessed whether China’s sports film market has ample room for growth.
  • Collaborated on strategies to boost team’s Chinese engagement.

Education

Bachelor of Arts - Film Studies, Global Studies, Chinese minor

University of North Carolina At Chapel Hill
Chapel Hill, NC
05.2021

Skills

  • Project management
  • Client management
  • Presentation creation and delivery
  • Written and verbal communication
  • Salesforce Reporting
  • Marketo Certified Expert
  • Project Management Platforms
  • Audience Segmentation
  • Microsoft Excel
  • Microsoft Powerpoint
  • Mandarin

Timeline

Marketing Operations Senior Associate

Nomad Marketing
11.2021 - Current

Growth Marketing and Community Manager

SHAYK app
01.2021 - 08.2021

Project Assistant

Consulting pitch for NBA team's China strategy
12.2019 - 02.2020

Bachelor of Arts - Film Studies, Global Studies, Chinese minor

University of North Carolina At Chapel Hill

Similar Profiles

CREATE PROFILE
D. Tyler Kwok