Nicholas Durfee
Manager
MI
Summary
Innovative Marketing Manager with a strong background in digital content creation, community engagement, and operations management. Proven track record of building massive organic audiences, generating over 1 billion total views and managing a following of 95,000+ across multiple platforms. Expert in executing data-driven campaigns (SEO, PPC, Email) and driving tangible business growth, demonstrated by a 35% increase in customer retention and participation at Riverwood Resort. Adept at strategic planning (SWOT/PESTLE), B2B relationship management, and budget forecasting.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Bowling Operations Manager
Riverwood Resort
07.2022 - 01.2026
- Oversaw daily operations, business development, and marketing strategies using a 24 lane bowling center as entertainment, and serving as the immediate supervisor of operations.
- Revenue Growth: Drove a 35% increase in league participation, growing from 78 teams in 2022 to 106 teams in 2025 through targeted recruitment and engagement strategies.
- Created bowling events to provide a fun filled atmosphere for customers to enjoy. Select a date, decide event format and pricing, create visual advertisements through flyer and video invitation, collect required information, complete transaction, host event, create visual to thank participants.
- Daily operations manager assisting customers with bowling activities while simultaneously completing food and beverage orders to maintain operating efficiency.
- Developed initiatives focused on the recruitment, engagement, and long-term retention of bowling league membership.
- Created and distributed digital and print advertisements (flyers, videos) to drive participation in tournaments and promotional events.
- B2B & Sales: Managed B2B relationships and coordinated corporate parties and events to ensure an upscale customer experience.
- Financial Reporting: Responsible for data collection, analysis, and the presentation of weekly sales goals and analyze league performance data.
Founder & Lead Digital Strategist
The Secret Stuff LLC
06.2025 - Current
- Produced high-volume media assets using video/photo editing software to optimize brand reach for retention and algorithm engagement alongside identifying, performing, and creating trending User-Generated-Content.
- Recognized content partner for Meta, YouTube, and TikTok, generating consistent revenue through performance bonuses and ad splits.
- Developed and executed a comprehensive digital media strategy resulting in viral growth and high-volume engagement across YouTube, Facebook, Instagram, TikTok, and Snapchat.
- Audience Growth: Successfully scaled personal brand to 95,000 combined followers and surpassed 1 billion total views as of Oct 2025.
- Campaign Management: Designed and implemented multi-channel marketing campaigns including Search Engine Optimization, Pay-Per-Click, and email marketing to achieve aggressive brand objectives.
- Strategic Partnerships: Negotiated and executed influencer B2B collaborations, receiving compensation and products in exchange for targeted advertising and authentic brand promotion.
- Data Analysis: Utilized analytics to refine content strategies, aligning innovative marketing approaches with personal brand objectives.
Shopper and Delivery Driver
Instacart
05.2021 - 09.2022
- 133 orders completed with a customer rating of 4.88/5 stars.
- Proven ability to receive, shop, and deliver 3 separate orders simultaneously with precise organization and effective on-going supplemental communication.
- Executed efficient shopping and delivery processes, ensuring customer satisfaction.
- Coordinated inventory management to maintain stock accuracy and availability.
- Implemented strategies to optimize route planning, reducing delivery times.
- Valid license and clean driving history.
Education
Master of Science - Public Administration
Central Michigan University
Mount Pleasant, Michigan, MI05-2023
Bachelor of Science (BS) - Political Science
Central Michigan University
Mount Pleasant, MI01.2021
Associate of Science (AS) - Electrical Components
Delta Community College
Saginaw, MI01.2016
Skills
- Project Management
- Social Media Marketing
- Social Media Algorithms
- Content Performance Insights
- Insights Analysis
- Content Development
- Video Production
- Video Editing
- Brand Storytelling
- Team Leadership
- Strategic Planning
- Entrepreneurial and Innovative
Certification
Enhanced Drivers License
Languages
English
Timeline
Founder & Lead Digital Strategist
The Secret Stuff LLC
06.2025 - Current
Bowling Operations Manager
Riverwood Resort
07.2022 - 01.2026
Shopper and Delivery Driver
Instacart
05.2021 - 09.2022
Associate of Science (AS) - Electrical Components
Delta Community College
Master of Science - Public Administration
Central Michigan University
Bachelor of Science (BS) - Political Science
Central Michigan University
Significant Events
- Founder of Sport Shot Friday - A weekly bowling tournament series formatted to test bowlers through offering bi-weekly oil patterns all while maintaining a fun atmosphere for bowlers to enjoy.
- Established the 2nd Annual Toys For Tots Bowling Event - Established a connection with Toys for Tots for the purpose of using bowling to donating money to the cause and collecting gifts to give to children for the holidays.
- Hosted 3 Bowlers to Veterans Link Bowling Tournaments - Hosted and provided assistance during the bowling tournament process from start to finish.