Dustin Kapper
Allentown,PA
Summary
Strategic B2B marketing leader with 10+ years architecting high-impact narratives that translate complex technical ecosystems into demand-driving value propositions. Proven ability to bridge product, sales, and marketing across global teams to drive measurable pipeline growth. Experienced in full-funnel content strategy, lifecycle optimization, AI-enabled content scaling, and multi-channel campaign execution within highly technical industries.
Overview
7
7
years of professional experience
Work History
Director, Marketing
Signature Payments
Westlake Village, California
01.2022 - Current
- Led global content strategy across paid, owned, and earned channels, increasing qualified pipeline by 78% year-over-year.
- Translated complex financial infrastructure, compliance frameworks, and API-based solutions into persona-specific messaging for enterprise buyers.
- Built modular campaign frameworks used across sales enablement, white papers, webinars, and digital advertising.
- Directed lifecycle content within Salesforce and HubSpot, improving MQL-to-SQL conversion efficiency by 41%.
- Partnered with product, risk, and engineering teams to ensure narrative accuracy while maintaining conversion-focused messaging.
- Implemented AI-assisted content scaling systems to accelerate production velocity while preserving brand and technical integrity.
Manager, Marketing
Signature Payments
Westlake Village, California
01.2021 - 01.2022
- Managed end-to-end campaign copy across email, digital ads, landing pages, and sales collateral.
- Coordinated with technical SMEs to translate product capabilities into accessible buyer narratives.
- Increased engagement rates across global campaigns by refining CTA structure and persona alignment.
- Improved marketing automation workflows and reporting architecture.
Marketing Director
PayKings
St. Petersburg, Florida
01.2019 - 01.2021
- Executed a comprehensive SEO strategy that boosted website traffic by 78%.
- Leveraged HubSpot to design lead funnels, automate workflows with Zapier, and execute targeted marketing campaigns to enhance customer engagement.
- Spearheaded website growth initiatives, producing optimized content that elevated industry rankings and drove measurable online visibility.
- Directed the sales team by implementing advanced call tracking systems and optimizing outreach cadence metrics to improve efficiency and conversion rates.
- Mentored the Social Media Manager in best practices for content creation, strategic outreach, and targeted advertising to maximize audience engagement.
- Established, negotiated, and executed strategic partnerships with leading payment companies across the US and Canada to expand market reach.
- Created a high-performing SMS follow-up strategy that improved cold lead conversions by 19%, enhancing the sales pipeline.
Education
MBA - Strategic Marketing
University of Akron
Akron, Ohio2016
B.A. - English, Philosophy (Dual Degree)
Florida Gulf Coast University
Fort Myers, Florida2012
Skills
Global Content Strategy Architecture
Technical-to-Demand Narrative Translation
Multi-Channel Campaign Development
MQL to SQL Segmentation and Lifecycle Optimization
Salesforce & Marketing Automation Systems
Cross-Functional Matrix Leadership
Languages
English
Native or Bilingual
Spanish
Limited Working
Timeline
Director, Marketing
Signature Payments
01.2022 - Current
Manager, Marketing
Signature Payments
01.2021 - 01.2022
Marketing Director
PayKings
01.2019 - 01.2021
MBA - Strategic Marketing
University of Akron
B.A. - English, Philosophy (Dual Degree)
Florida Gulf Coast University