DUSTIN L. ROGERS
Las Vegas,NV
Summary
Seasoned automotive executive with over 25 years of comprehensive experience in dealership operations, specializing in service, parts, sales (new, used, fleet, commercial, wholesale), and finance. Proven track record of revitalizing underperforming dealerships and driving operational excellence. Demonstrated expertise in enhancing customer satisfaction and employee engagement through strategic leadership and innovative process improvements. Adept at building high-performing teams and fostering a positive workplace culture that drives results.
Overview
7
7
years of professional experience
1
1
Certification
Work History
General Manager
CDJR-Commercial Asbury
11.2023 - 02.2025
- Recruited to revitalize an underperforming multi-point CDJR (Chrysler, Dodge, Jeep, Ram) dealership
- Implemented customer-centric processes and standardized CRM requirements, improving customer service metrics across Sales, Service, Parts, and Finance departments
- Developed a positive workplace culture, fostering engagement and accountability
- Recruited and trained a customer-focused team, replacing key leadership roles
- Overhauled marketing strategies for the Commercial Fleet division, resulting in a top 5 national ranking and 2nd in Colorado
General Manager
CDJR Price Automotive Group
06.2023 - 10.2024
- Opened a $13 million Chrysler, Dodge, Jeep, Ram facility, establishing a strong market presence
- Led the design and development of a state-of-the-art showroom and service center to enhance customer experience
- Created and executed a comprehensive marketing plan to enhance brand awareness and drive sales
- Engaged with the local community through strategic partnerships and outreach programs, fostering positive relationships and brand loyalty
Executive Manager
Cecil Automotive Group
06.2020 - 09.2023
- Developed strategic plans to maximize efficiency and enhance customer experience
- Built and led a team of 40+ employees, fostering a culture of collaboration and success
- Drove sales growth and operational excellence, achieving top store recognition in the district and region
CEO Executive Manager
Truck Town Texas RFJ
03.2018 - 06.2020
- Created and managed operational strategies, policies, and processes to optimize sales, marketing, financial, and operational efficiency for Chevrolet, Buick, Cadillac, GMC, Chrysler, Dodge, Jeep, and Ram brands
- Served as a change agent in implementing goal setting, performance management, and culture-building initiatives
- Recruited and led cross-functional teams, achieving record-breaking profitability
Education
Western Texas College
TexasSkills
- Leadership and team building
- Process creation and implementation
- Problem and conflict resolution
- Performance measurement and accountability
- Data-driven decision making and strategic planning
- Financial statement management and P&L analysis
- Communication and business acumen
- Time management and coaching
- Customer service and retention
- Facility management and enhancement
- Efficient multi-tasking
- Accounting and marketing
- Skilled negotiator
Certification
- John Maxwell: Professional Development
- AutoNation Certified GSM Training
- Van Tuyl: School of Sales, Used Cars, Ecommerce, School for General Sales Managers, School of Finance & Insurance
- All NCM Classes
Timeline
General Manager
CDJR-Commercial Asbury
11.2023 - 02.2025
General Manager
CDJR Price Automotive Group
06.2023 - 10.2024
Executive Manager
Cecil Automotive Group
06.2020 - 09.2023
CEO Executive Manager
Truck Town Texas RFJ
03.2018 - 06.2020
Western Texas College
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