Dustin Rogers
Summary
Dynamic leader with over 25 years of experience in dealership operations. Trained by some of the most prolific dealers and dealer groups in the country, developed a strong foundation in automotive service, sales, and finance. The automotive journey has take the escalation through various roles, from Porter to Executive Manager, allowing the opportunity to identify inefficiencies and guide employees toward operational excellence. Believing that customer service is a direct reflection of employee satisfaction, and empowering teams to excel in their roles. Professional leader with comprehensive experience in driving operational excellence and strategic growth. Proven track record of fostering team collaboration and achieving impactful results in dynamic environments. Skilled in navigating complex challenges, optimizing processes, and cultivating positive workplace cultures. Known for adaptability, effective communication, and strong decision-making abilities.
Overview
26
26
years of professional experience
Work History
General Manager
CDJR
01.2024 - Current
- Recruited by one of the largest public automotive groups to revitalize an underperforming multi-point dealership.
- Implemented Customer First Processes and standardized CRM requirements, enhancing customer service metrics across Sales, Service, Parts, and Finance.
- Developed a positive workplace culture, fostering engagement and accountability.
- Recruited and trained a customer-centric team, replacing key leadership roles across departments.
- Overhauled marketing strategies for the Commercial Fleet division, resulting in a top 5 national ranking and 2nd in Colorado.
General Manager
CDJR
01.2023 - 01.2024
- Opened a $13 million Chrysler, Dodge, Jeep, Ram facility, establishing a strong market presence.
- Led the design and development of a state-of-the-art showroom and service center.
- Created and executed a comprehensive marketing plan to enhance brand awareness and drive sales.
- Engaged with the local community through strategic partnerships and outreach programs.
Executive Manager
CDJR
01.2020 - 01.2022
- Developed strategic plans to maximize efficiency and enhance customer experience.
- Built and led a team of 40+ employees, fostering a culture of collaboration and success.
- Drove sales growth and operational excellence, achieving top store recognition in the district and region.
- Leveraged data analytics to identify inefficiencies and improve sales performance.
CEO Executive Manager
Truck Town Texas
01.2018 - 01.2020
- CEO-Chevy, Buick, Cadillac, GMC, Chrysler, Dodge, Jeep, Ram, Fleet/Comm
- Created and managed operational strategies, policies, and processes to optimize sales, marketing, financial, and operational efficiency
- Served as change agent in implementing goal setting, performance management, and culture building initiatives
- Managed operational strategies to optimize sales and financial performance.
- Recruited and led cross-functional teams, achieving record-breaking profitability.
- Expanded market growth through strategic partnerships and improved internal processes.
- Boosted customer satisfaction scores Top% in the state through fast and knowledgeable issue resolution.
- Acquired new customers through improved conversion techniques such as email follow-up messages.
- Boosted customer satisfaction scores to 5% in the state through fast and knowledgeable issue resolution.
- Ensured regulatory compliance by developing robust policies, procedures, and internal controls.
Finance Director
Gillman Auto Group
01.2016 - 01.2018
General Sales Manager
Honda Cars of Katy
01.2013 - 01.2016
General Sales Manager
Texas Toyota of Grapevine
01.2009 - 01.2013
General Manager
Stanley Automotive Group
01.2007 - 01.2009
Finance Manager
Trophy Nissan
01.1999 - 01.2007
Education
Golf Landscape Technology - Golf Architecture
Western Texas College
Lubbock, TXSkills
- Leader
- Coach Mentor
- Closer
- Team Builder
- Process Creation and Implementation
- Business Transformation and Growth
- Sales and Marketing (Traditional, Social, Digital)
- Performance Accountability
- Recruiter
- Sales & Service Growth
- Data-Driven Decision and Strategic Planning
- Accountable
- Disciplined
- Public Speaking
- Inventory and Floor Plan Control
- Expense Control
- Financial Statement Management P&L-Almost all MFG
- Project Management
- Communication
- Team Management
- Problem Solver
- Business Acumen
- Customer Service
- Salesman
- Porter
- Receptionist
- Stuart of the auto industry
- Game Plan Creation Implementation and Execution
- Time Management
- Leadership and team building
- Problem Resolution
- Operations Management
- Team Player
- Training and coaching
- Staff Management
- Staff training/development
- Staff Supervision
- Effective leader
- Inventory Control
- Administrative Skills
- P&L Management
- Motivation
- Client Relations
- Schedule Management
- Labor Cost Controls
- Customer Retention
- Facility Management
- Performance Improvements
- Performance Evaluations
- Purchasing
- Recruitment
- Troubleshooting expertise
- Efficient multi-tasker
- Team Leadership
- Customer Relations
- Customer Relationship Management
- Employee Scheduling
- Consistently meet goals
- Workflow Planning
- Business Development
- Project Planning
- Cost analysis and savings
- Business Administration
- Quality Management
- Sales expertise
- Marketing
- Sound Judgment
- Skilled negotiator
- Budget Allocation
- Community Outreach
Locations
- Denver, CO, 05/01/23- Current
- San Antonio, TX, 01/01/22-05/01/23
- Austin, TX, 01/01/20 - 01/01/22
- Dallas, TX, 01/01/18 - 01/01/20
- San Antonio, TX, 01/01/16 - 01/01/18
- Houston, TX, 01/01/13 - 01/01/16
- Grapevine, TX, 01/01/07 - 01/01/13
- Dallas, TX, 01/01/99 - 01/01/07
Timeline
General Manager
CDJR
01.2024 - Current
General Manager
CDJR
01.2023 - 01.2024
Executive Manager
CDJR
01.2020 - 01.2022
CEO Executive Manager
Truck Town Texas
01.2018 - 01.2020
Finance Director
Gillman Auto Group
01.2016 - 01.2018
General Sales Manager
Honda Cars of Katy
01.2013 - 01.2016
General Sales Manager
Texas Toyota of Grapevine
01.2009 - 01.2013
General Manager
Stanley Automotive Group
01.2007 - 01.2009
Finance Manager
Trophy Nissan
01.1999 - 01.2007
Golf Landscape Technology - Golf Architecture
Western Texas College
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