Dylan C. Shirk
Summary
Results-driven Technical Marketing Specialist with a proven track record of leading cross-functional collaborations and executing data-driven digital strategies. Successfully partnered with the Public Information Officer to launch three high-impact websites, ensuring seamless alignment between designers, developers, and executives. Spearheaded SEO optimization and content strategy, enhancing user engagement and maximizing reach. Adept at leveraging technical expertise to drive successful marketing initiatives and deliver measurable results.
Overview
6
6
years of professional experience
Work History
Barista
Pangolin Cafe
09.2024 - Current
- Assisted with editing and finalizing monthly newsletter to increase customer engagement and retention
- Collaborated with team members to streamline processes, reducing wait times by 15% and improving overall customer satisfaction
- Coordinated inventory management by tracking supplies, and ordering stock, reducing waste and ensuring timely product availability
Technical Marketing Specialist
Ventura County Health Care Agency
07.2023 - 12.2024
- Created and developed engaging, SEO-optimized content for three new websites, with the goal of contributing to a 30% increase in organic traffic within the first six months
- Worked directly under the Public Information Officer, coordinating teams, delegating tasks, and tracking progress related to website creation and subsequent launch
- Utilized Google Analytics to track and monitor website traffic analyzing demographics to improve engagement
- Adhered to government guidelines and accessibility standards, ensuring content compliance and ease of use
Barista
Perenn Bakery
08.2022 - 06.2023
- Demonstrated exceptional customer relations and collaboration skills by catering to a daily clientele of over 100 guests
- Revamped and introduced several seasonal product offerings, effectively promoting them to the target audience
Student Intern
Ventura County Health Care Plan
05.2022 - 08.2022
- Utilized healthcare management software such as Cerner and Microsoft to manage patient data
- Handled the intake of 45 customer calls per day on average and aided them with access to their healthcare data
- Worked closely with public health officials to compile information for county-wide press releases and health campaigns
Social Media Manager
Simone’s Coffee and Tea
04.2019 - 08.2022
- Monitored and developed advertising on social media platforms such as Instagram and Facebook to promote awareness and generate business
- Designed and formulated graphic data representations of customer related research to adapt menu offerings
Education
B.S - Business Administration- Marketing
University of Nevada, Reno
12.2023
Skills
- Social media management
- Customer engagement
- SEO
- Project Management
- Microsoft Suite
- Google Analytics
- WordPress
Websites
Timeline
Barista
Pangolin Cafe
09.2024 - Current
Technical Marketing Specialist
Ventura County Health Care Agency
07.2023 - 12.2024
Barista
Perenn Bakery
08.2022 - 06.2023
Student Intern
Ventura County Health Care Plan
05.2022 - 08.2022
Social Media Manager
Simone’s Coffee and Tea
04.2019 - 08.2022
B.S - Business Administration- Marketing
University of Nevada, Reno
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