Dylan Lubell

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• Supported lead designer in developing seasonal menswear collections from concept to production, enhancing overall collection coherence.
• Collaborated on garment design and detailing for men’s collections, contributing to innovative creative development and visual appeal.
• Produced original illustrations, graphics, and artwork for apparel and embroidery projects, reinforcing brand identity across products.
• Supported the design process through research and development, sourcing visual references, materials, and inspiration for upcoming collections and seasonal direction.
• Contributed to creative brainstorming, concept development, and refinement of collection themes and visual identity.
• Assisted with sample preparation, design revisions, and day-to-day studio operations within a fast-paced fashion environment.
• Operated chain stitch embroidery machinery to produce custom embroidered garments and samples for production and special projects.

• Co-founded and scaled an independent fashion label from the ground up, overseeing creative direction, operations, wholesale sales, production, and brand strategy.
• Grew the brand to over 20 stockists across the United States and Japan through direct retailer outreach, relationship management, and wholesale development.
• Managed wholesale operations including cold outreach, sales presentations, purchase orders, retailer communication, inventory coordination, fulfillment logistics, and production scheduling.
• Directed apparel design, illustrations, branding, graphics, packaging, and visual storytelling across collections, campaigns, ecommerce, and marketing materials.
• Oversaw end-to-end production coordination including sourcing materials, communicating with manufacturers, negotiating vendor pricing, reviewing samples, and maintaining quality control standards.
• Directed and styled editorial campaigns, product photography, and brand shoots while managing freelance photographers, creatives, and contractors.
• Led marketing and social media strategy, managing the brand’s Instagram presence, celebrity gifting initiatives, partnerships, and brand communications.
• Managed ecommerce operations through Shopify including website oversight, merchandising, product launches, and customer experience.

Skills & Platforms:
Shopify, Canva, Procreate, Creative Direction, Brand Development, Wholesale Sales, Production Coordination, Ecommerce Operations, Social Media Marketing, Partnerships & Brand Outreach.