Dylan Southmayd
Seattle,WA
Overview
9
9
years of professional experience
Work History
Tasting Room Lead
Latta Wines
2025.05 - Current
- Host and pour for guests, delivering engaging, educational tastings that reflect the Latta Wines brand and portfolio.
- Increased membership sign-ups, leading the team with 40 sign-ups in the last three months for the Latta's wine club by effectively communicating benefits and incentives.
- Drive direct-to-consumer wine sales, approximately $8,000 in the last three months, through personalized guest experiences, consistently increasing revenue and wine club conversions.
- Manage and cultivate customer relationships, building long-term loyalty through thoughtful follow-up and tailored recommendations.
- Ideated and implemented enhanced hospitality standards, improved sales techniques for service enhancement.
Luxury Estate Host
Jackson Family Wines, Stonestreet Winery
2023.08 - Current
- Drove direct wine sales, consistently exceeding quarterly revenue targets.
- Hosted tasting experiences and private tours on North America’s largest contiguous high-elevation vineyards, curating experiences that consistently converted visits into wine club memberships and repeat business.
- Lead all sales and hospitality operations at Stonestreet Winery’s prestigious luxury estate, delivering personalized, high-touch experiences for an affluent clientele while showcasing the winery’s portfolio of award-winning Sonoma County wines.
- Build and nurture strong relationships with high-net-worth guests, ensuring exceptional service and enhancing customer loyalty through expert knowledge of the estate's wines and vineyard practices.
Estate Host
Jackson Family Wines, Siduri Wines
2023.04 - 2023.08
- Excelled in the outbound sales program, driving wine sales and promoting wine club memberships daily.
- Provided exceptional, personalized service to guests at Siduri Wines’ intimate wine bar and lounge, specializing in the winery’s acclaimed Pinot Noir portfolio.
- Delivered in-depth, engaging wine education, guiding guests through tastings while highlighting the unique characteristics of Siduri’s small-lot Pinot Noir wines from Oregon to Santa Barbara County.
- Built strong relationships with local wine enthusiasts, tourists, and industry professionals, helping to position Siduri Wines as a premier destination for Pinot Noir lovers in the Healdsburg area.
Server
The Spinster Sisters
2022.11 - 2023.04
- Delivered exceptional service at a popular, eclectic farm-to-table restaurant, providing a warm, engaging experience for guests.
- Managed and executed large party events and private functions across multiple venue spaces, ensuring seamless service, attention to detail, and customer satisfaction.
Server & Bartender
Anthony's Pier 66 & Ristorante Paradiso
2017.01 - 2022.10
- Delivered expert food and wine pairings with a deep understanding of local Northwestern ingredients.
- Provided exceptional service to a diverse clientele, ranging from loyal repeat guests to seasonal visitors.
Education
Masters - Marriage & Family Therapy
Seattle Pacific University
Seattle2019-08
B.A. - undefined
Central Michigan University
Mt. Pleasant2016-08
Skills
- Direct-to-Consumer Wine Sales
- Wine Club Conversion & Membership Growth
- Client Relationship Management
- Luxury Hospitality & Guest Experience
- Team Leadership & Sales Coaching
- Wine Education & Portfolio Expertise
Timeline
Tasting Room Lead
Latta Wines
2025.05 - Current
Luxury Estate Host
Jackson Family Wines, Stonestreet Winery
2023.08 - Current
Estate Host
Jackson Family Wines, Siduri Wines
2023.04 - 2023.08
Server
The Spinster Sisters
2022.11 - 2023.04
Server & Bartender
Anthony's Pier 66 & Ristorante Paradiso
2017.01 - 2022.10
B.A. - undefined
Central Michigan University
Masters - Marriage & Family Therapy
Seattle Pacific University