Synthia Learned

Finnriver Farm & Cidery is a rural hard-cidery, organic apple orchard, and retail venue: the Finnriver Cider Garden hosts weekly live music, events, and revolving food vendors, the Finnriver Taproom sells bottled and draft cider, the Finnriver Kitchen sources local ingredients for limited seasonal menu items, and the Farmware Store sells Finnriver branded items & apparel and regional gifts. An additional Finnriver Taproom opened in the Tumwater Craft District, September 2023.

• Collaborated with cross-functional teams to develop cohesive messaging for product updates, launches and promotions, events, and hours of operation.
• Developed calendar, ensuring timely production of high-quality content across multiple platforms.
• Collateral print management and distribution.
• Created content for company intranet and regularly posted documents, updates and clear communications pathways.
• Updated graphics files for print and digital event posters, drink, and kitchen menus.
• Wrote and edited content for operations, marketing and public relations needs.
• Compiled and edited quarterly internal Finnriver newsletter.
• Updated website and social media pages with well-coordinated communications aimed at conveying information, generating interest and mitigating negative press.
• Improved employee satisfaction by fostering open communication channels and addressing concerns promptly.

• Fielded donation requests (20-30 per month) and awarded product donations to those aligned with company's mission and community giving guidelines.
• Improved inventory management processes for donated items, implementing efficient sorting systems that reduced storage space requirements.
• Streamlined donation process by implementing user-friendly online forms and communication platforms.
• Ensured accurate record-keeping of donation transactions.

• Provided excellent customer service.
• Facilitated bottle sales and Cider Club sign-ups using extensive communications skills and product knowledge.
• Processed cash and credit/debit transactions through POS register system.

The Bellwether Group was a boutique Message & Ad Agency. Clients included PCC, Puget Sound Clean Air, and Flexcar/Zipcar.

• Researched new business opportunities, competitor information, CEO speaking opportunities, and industry news.
• Procured and produced final RFP and RFQ materials (added content to InDesign templates, proofing, editing) that won new business.
• Managed company email and web site updates.
• Supported Project Managers and Account Supervisor with: budgeting, invoicing, correspondence, creating and maintaining individual project files, and travel accommodation.
• Routing creative through agency and managing traffic sheet.

• Retained to oversee production of script to client specification through multi-departmental collaboration and written communications.
• Tracked shooting progress and ensured script’s completion.
• Provided quality control over all visual and narrative continuity during filming.
• Created post-production’s unified interdepartmental written system for editing (including daily client instruction) and maintained inventory of exposed film and sound rolls.
• Delivered well-received service to such organizations as: HBO, MGM, ABC, 20th Century Fox, MTV and AMC.
• Selected credits include: The Shield, Carnivale, Entourage, Reno 911, The Andy Dick Show, Greg the Bunny, and The Lot.
• Enhanced script continuity by meticulously tracking scene details and ensuring consistency throughout production.