Hubspot
Eric Dates
Director Of Growth
Spring Hill,TN
Summary
Talented and ambitious Marketing leader who understands the psychological nuances of marketing that can drastically improve the trajectory of an organization. Obsessed with the power of effective marketing and maximizing every touch point in a strategically-crafted journey. Highly effective and comfortable working with Individuals and teams at all organizational levels, including Board.
Overview
8
8
years of professional experience
4
4
years of post-secondary education
Work History
Director of Growth
Ncontracts
Brentwood, TN
11.2021 - Current
- Annual budgeting with a comprehensive plan to accomplish growth and pipeline objectives
- Managing a team of 10 direct reports across all inbound and outbound channels within the marketing department, including website, content, prospect and customer email communications, social media, and marketing operations
- Led the team in achieving 2.5x our pipeline contribution goal, setting 12 consecutive monthly records for the organization
- Sourced, onboarded, and currently managing 2 agency partners
- Solidified and implemented scalable processes to help the team operate in an organized, agile environment for extreme growth
- Established performance goals and KPIs for each department within my team and continue to provide constructive feedback on methods for reaching the agreed upon milestones
- Leading the team in innovative strategies to maximize every touch point within the customer journey
- Hired and directed teams to achieve daily and long-term business goals
Manager, Digital Marketing
Ncontracts
Brentwood, TN
06.2021 - 10.2021
- Managed marketing campaigns to cultivate brand awareness and drive inbound and direct website traffic
- Developed a paid search and media strategy to achieve aggressive company growth goals
- Drove email acquisition and marketing campaigns to support key business initiatives across account management, new business development, and current customer experience
- Increased our inbound demo requests by 5x through best-practice and innovative CRO efforts
- Employed web analytics to evaluate campaign success and identify opportunities and key performance trends
- Masterminded highly successful digital strategies for various platforms to attract customer engagement
Digital Marketing Manager
Ncontracts
Brentwood, TN
10.2020 - 06.2021
- Administered marketing calendar and posted new content to coincide with new product and service releases
- Developed, edited, and executed product demo videos for all 14 products in our suite
- Drove digital and enterprise collaboration across multiple departments, establishing a true collaborative environment that broke down the silos of our organization
- Worked with SMEs, Solution Architects, and the Product teams in order to develop personalized, digital journeys that lead to specific desired behavior from multiple audience segments
- Through Hubspot, developed and implemented scalable website processes to encourage an agile environment resulting in maximum output
- Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets
CRM Acquisition Specialist
Mitsubishi Motors
Cypress, CA
10.2019 - 11.2020
- Oversaw contractor performance to encourage the goals set by the CMO
- Made valuable contributions to planning of promotions, website UX, and the overall inbound strategy
- Worked with departments, breaking down the silos to find new and Innovative ways to enhance the messaging around each vehicle
- Through Salesforce Marketing Cloud, created the strategy and implementation of key email, social, and SMS campaigns
- Negotiated the RFP process and refined vendor SOWs to reduce spend and maximize efficiencies within the CRM department
- Assisted in the brand positioning and go-to-market strategies to launch new model-years into the marketplace
- Developed strong value propositions to better connect with specific audience segments through paid and organic channels
Director of Strategy
Credit Union Travel
Nashville, TN
09.2017 - 09.2019
- Oversaw business-wide changes to modernize previous procedures and optimize the organization for high growth in a hyper-competitive vertical
- Successfully assisted in the launch of the online travel booking platform in the credit union vertical
- Led the executive team through a successful rebrand, with emphasis on service-driven brand messaging
- Created and managed CRM campaigns from both a B2C and B2B approach in order to grow revenue as well as new clients
- Designed and executed the company sales flywheel through targeted ABM and lead gen, doubling total platform membership within the first year
- Managed and developed social media strategies, establishing an air-tight brand in the highly competitive travel industry
- Managed a team of 5 specialists to execute digital marketing initiatives and retargeting efforts while maximizing ROI per campaign
Marketing Director
ESPACES
Franklin, TN
09.2016 - 09.2017
- Spearheaded market research to identify branding opportunities, cement inbound acquisition strategies, and sustain a loyal customer base
- Crafted and developed strategic partnerships that successfully drove net-new memberships
- Coordinated with creative team to generate dynamic marketing content and communication tools for multi-channel promotional campaigns
- Masterminded a company-wide Service Recovery Plan used to train and manage all Location Managers, ensuring a cohesive member experience across all locations
- Crafted UI and UX of the new online community for global membership
- Implemented a new CRM platform for marketing and sales outreach, driving overall membership conversion
- Created and refined a scalable digital sales funnel across all locations
Sales & Marketing Coordinator
ESPACES
Nashville, TN
06.2015 - 09.2016
- Engaged with customers to effectively build rapport and lasting relationships with the brand
- Established a bold presence in Nashville through captivating events while maintaining an interactive social media presence
- Trained and developed new hires in company processes, product knowledge, customer service and selling techniques
- Leveraged Google Analytics to enhance website and email initiatives, focused on driving CTRs with increased conversion
- Handled SEM initiatives while enhancing the overall customer journey through a personalized, cohesive UX after landing on the site
- Created an SEO strategy specific to new markets, helping increase overall inbound traffic to the site
- Provided positive first impressions to welcome existing, new and potential customers.
- Developed, marketed and sold full range of products and support services to individuals, small businesses, and enterprise clients looking for additional office space
Sales Manager
American Income Life Insurance Company
Nashville, TN
01.2014 - 12.2015
- Aggressively pursued competitive accounts by differentiating the company offerings from competitors
- Created and managed a team of 6, holding weekly coaching workshops to encourage better close ratios across my team
- Generated over $500k in Annualized Life Premium throughout my team in the first year
- Held weekly meetings with the field training director to identify techniques to overcome sales obstacles
Education
Bachelor of Science - Business, Family, And Consumer Sciences
Ohio State University
Columbus, OH 09.2009 - 05.2013
Skills
Marketing Strategy
Conversion Rate Optimization
GTM Strategy
Storytelling
Product & Brand Positioning
Team Development & Management
Content Strategy
Annual Budgeting
Software
Salesforce
Salesforce Marketing Cloud
SEM Rush
Timeline
Director of Growth
Ncontracts
11.2021 - Current
Manager, Digital Marketing
Ncontracts
06.2021 - 10.2021
Digital Marketing Manager
Ncontracts
10.2020 - 06.2021
CRM Acquisition Specialist
Mitsubishi Motors
10.2019 - 11.2020
Director of Strategy
Credit Union Travel
09.2017 - 09.2019
Marketing Director
ESPACES
09.2016 - 09.2017
Sales & Marketing Coordinator
ESPACES
06.2015 - 09.2016
Sales Manager
American Income Life Insurance Company
01.2014 - 12.2015
Bachelor of Science - Business, Family, And Consumer Sciences
Ohio State University
09.2009 - 05.2013