Echo(Minyi) Zhou
NewYork,NY
Summary
A rich background in event management, multimedia content creation, and multimedia art design. Renowned for exceptional communication skills, both in live environments and in producing engaging digital content. Thrives in dynamic settings, displaying outstanding problem-solving abilities and adaptability. Proven track record in orchestrating high-profile international events and managing cross-cultural interactions. Eager to apply diverse skill sets and experience in a role that values creativity, strategic thinking, and a collaborative approach.
Overview
3
3
years of professional experience
Work History
IT Lab Aide
The New School
08.2023 - Current
- Printing Technology and Creative Support: Proactively assisted students and faculty staff in completing high-quality print projects, including sophisticated booklets, professional posters, and custom-designed garment prints. Proficient in various printing technologies, offering creative and technical advice tailored to project requirements.
- Software Operation Guidance: Provided expert guidance to help students and staff master various design software tools, ensuring successful completion of printing tasks.
- Equipment Maintenance and Management: Responsible for regular maintenance and upkeep of laboratory equipment, ensuring smooth operation and minimizing breakdowns. Tasks included routine checks, troubleshooting, and basic repairs.
Lifestyle/Food Blogger
Slef Employed
08.2021 - Current
- Little Red Book Blogger: Shared insights on New York dining and housing on Little Red Book, garnering over 6,000 likes and saves, and collaborated with American Chinese restaurants and brands for promotions.
NYFW Volunteer
JUZUI
New York, NY
02.2024 - 02.2024
- Backstage support: Steamed and ironed items in preparation for professional photo shoots. Coordinated models' wardrobe fittings for upcoming events. Provided administrative support to the team during Fashion Week preparations.
Social Media Manager
Wlab XR
05.2023 - 11.2023
- Strategic Social Media Marketing: Successfully established a new social media presence for the company, achieving a significant milestone of over 500 net new followers on a social media platform within just one month. Expertly crafted and executed a content strategy that resonated with the target audience, resulting in garnering over 1,000 likes, substantially increasing brand engagement and visibility.
- Content Creation and Engagement: Significantly increased engagement rates by designing and disseminating compelling, visually striking content. Showcased creativity and a strong brand aesthetic in every piece of content, resonating with diverse audiences.
- Performance Analysis and Optimization: Employed analytical skills to track and interpret performance metrics, gaining insights for continuous improvement of social media campaigns. Proactively identified areas of opportunity, leading to enhanced campaign effectiveness and audience reach.
- Event Planning and KOL Collaboration: Leveraged social media insights to plan and orchestrate varied social events, aligning them with the brand's digital presence and audience interests. Established and nurtured relationships with key opinion leaders (KOLs), enhancing event exposure and brand reputation through strategic collaborations.
Video Producer
Wlab XR
06.2023 - 08.2023
- Fashion Jewelry Project: Actively participated as a Producer in a high-profile fashion jewelry photoshoot. Orchestrated project logistics, coordinated with creative teams, and managed budget and timeline to ensure the seamless execution of a visually stunning and stylistically innovative campaign.
- Assistant Role in Iniko Music Video Shoot: Contributed as an Assistant in the production of artist Iniko's music video. Supported the director and production team, facilitated on-set operations,ensuring a smooth and efficient production process.
Bilingual Live Broadcasting
CCPIT
07.2022 - 07.2022
- Live Broadcast Specialist at Texworld 2022 Summer: Distinguished myself as a dynamic and adaptable live broadcast specialist representing CCPIT (China Council for the Promotion of International Trade) at Texworld 2022 Summer. Showcasing exceptional real-time communication skills and on-the-spot problem-solving abilities. Post-event, adeptly edited video content to capture and highlight the essence of the trade show, thereby elevating the overall impact and visibility of the event.
Art Teacher
Nuan Aesthetics Institute
11.2020 - 02.2021
- Developed students'' artistic skills by providing personalized feedback and guidance on their artwork.
- Enhanced student creativity by incorporating various art mediums and techniques into lessons.
- Improved student engagement in the classroom by designing innovative, project-based learning experiences focused on artistic expression.
- Managed a diverse range of learners, adapting lesson plans to accommodate different abilities and interests.
Education
Design & Technology
Parsons The New School For Design
New York, NY05.2025
Skills
- Design& Editing(Adobe)
- Coding (HTML ,CSS ,JS)
- Digital Marketing
- Project Management
- Storyboarding
- Branding
- PR
- Social Media Management
Languages
English
Limited
Chinese (Mandarin)
Native/ Bilingual
Timeline
NYFW Volunteer
JUZUI
02.2024 - 02.2024
IT Lab Aide
The New School
08.2023 - Current
Video Producer
Wlab XR
06.2023 - 08.2023
Social Media Manager
Wlab XR
05.2023 - 11.2023
Bilingual Live Broadcasting
CCPIT
07.2022 - 07.2022
Lifestyle/Food Blogger
Slef Employed
08.2021 - Current
Art Teacher
Nuan Aesthetics Institute
11.2020 - 02.2021
Design & Technology
Parsons The New School For Design
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