Ed Fioroni

* Responsible for over $ 300 Million dollars in sales that comprised all facets of the P&L statement including profitability.

* Managed a sales staff of 90 individuals across the United States.

* Responsible for the development and implementation of all sales and leadership training modules for internal and external (customers) use. Trained on Professional Sales Skills, Customer Service Skills, Leadership Skills, and financial methods.

*Increased sales by 25% per year including acquisitions.

* Managed marketing team comprised of graphic artists, CRM administrator and marketing coordinators.

*Continually evaluated marketplace trends and oversaw gathering of competitive intelligence within markets and across service lines.

*developed overall marketing strategy and support implementation process.

* Managed annual marketing, sales, and training budget.

* Responsible for all sales and marketing and training for a medium sized concrete and brick manufacturing organization in the Bay Area.

* Supervised a team of sales personnel and marketing advisors.

* Implemented a professional sales skill program for all representatives and our 287 distributors.

* Started the Hardscape division and grew it to "sell out" position by 2005.

* Optimized resource allocation for operational excellence and improved service delivery.

* Championed cross-functional collaboration, resulting in unified company vision and enhanced performance.

* Demonstrated proficient leadership skills to motivate employees and build competent teams.

*Responsible for Pk&L results for a small-medium sized brick manufacturing facility with several distribution centers across Canada and the United State.

*Responsible for development and implementation of all internal and external training programs including: operational programs, sales and leadership classes, and customer integration strategies.

* Spearheaded the launch of new products, driving significant growth in both sales and brand awareness.

* Conducted comprehensive market research to identify new business opportunities within untapped industries or segments.

*Negotiated internal processes and improved efficiency and productivity in the sales department.

* Worked with corporate to finalize a merger using my executive MBA thesis as a guidance.