- Volunteering with youth sports programs as a [role]
- Embracing outdoor adventures such as [activity 1] and [activity 2]
- Hiking
Edan Portaro
Los Angeles,CA
Summary
Senior commercial leader with 20+ years driving revenue growth across data, insights, media and technology businesses. Trusted advisor to executive teams with a record of improving pipeline quality, strengthening forecast accuracy, expanding strategic partnerships and delivering measurable growth through consultative, solution-led selling.
Overview
27
27
years of professional experience
1
1
Certification
Work History
Owner, Commercial Growth & Sales Transformation
GRP Consulting
01.2020 - Current
- Advise data, insights and advertising clients on sales strategy and go-to-market, improving conversion and forecast accuracy.
- Assess pipeline performance, ICP definition and commercial effectiveness to identify growth opportunities and improve sales rigor.
- Facilitate executive workshops aligning sales, product and marketing teams around unified revenue priorities.
Chief Revenue Officer
iGain (acquired by Dynata)
01.2018 - 01.2019
- Led revenue strategy for a data-driven platform business, strengthening advertiser and partner relationships.
- Built partner channels that improved monetization, conversion and retention.
- Tightened go-to-market execution across sales, product and operations ahead of acquisition.
EVP, Strategic Alliances & Mobile Innovation
Lightspeed (WPP / Kantar)
01.2016 - 01.2018
- Built and scaled 25+ strategic partnerships, contributing to 100% year-over-year growth.
- Launched the LifePoints platform across 7 markets, generating $3.75M in transactions.
- Aligned product, sales and technology teams around enterprise client needs and adoption.
EVP, Global Business Development & Mobile Innovation
Instantly Inc. (acquired by SSI)
01.2011 - 01.2016
- Drove 200% growth in mobile revenue and increased overall company revenue by 35%.
- Led go-to-market from product ideation through revenue execution for mobile data and research solutions.
ReachLocal | YellowPages.com | TMP Worldwide / Monster Worldwide
01.1999 - 01.2010
- Generated $20M in incremental enterprise revenue at ReachLocal.
- Increased national sales 36% in 12 months at YellowPages.com while owning P&L, budgeting and forecasting.
- Led a global new-business organization generating $50M+ annually at TMP Worldwide / Monster Worldwide and exceeded multi-year targets by 35%.
Education
B.A. - Liberal Studies & Business
California State University, Northridge
Skills
- Enterprise Sales
- Strategic Partnerships
- Go-to-Market Strategy
- Sales Transformation
- Pipeline Management
- Forecasting
- Revenue Operations
- Cross-Functional Leadership
Certification
• Miller Heiman Strategic Selling
• SPIN Selling
• Second City Adaptive Sales Engagement
• Monster Worldwide Executive Leadership Training
Interests
Timeline
Owner, Commercial Growth & Sales Transformation
GRP Consulting
01.2020 - Current
Chief Revenue Officer
iGain (acquired by Dynata)
01.2018 - 01.2019
EVP, Strategic Alliances & Mobile Innovation
Lightspeed (WPP / Kantar)
01.2016 - 01.2018
EVP, Global Business Development & Mobile Innovation
Instantly Inc. (acquired by SSI)
01.2011 - 01.2016
ReachLocal | YellowPages.com | TMP Worldwide / Monster Worldwide
01.1999 - 01.2010
B.A. - Liberal Studies & Business
California State University, Northridge