Eddie Pham
Orem
Summary
Revenue-driven sales and operations leader with a proven track record of generating and scaling business growth across multiple industries. Closed $600K+ in direct sales and led teams to $1.5M+, with strong expertise in prospecting, objection handling, and consultative selling. Brings executive-level experience scaling multi-unit businesses to $6M+ in revenue and improving profitability to 18% EBITDA. Combines entrepreneurial mindset with data-driven decision-making to drive pipeline, improve conversion, and deliver measurable results. Continuously learning.
Overview
6
6
years of professional experience
Work History
VP of Operations
The Smoked Taco
Orem
09.2024 - Current
- Scaled operations from 5 to 8 locations in through strategic planning, team recruitment and development, and operational discipline
- Increased company-wide EBITDA from negative to an average of 18% by implementing cost controls, streamlining processes, and optimizing unit economics
- Reduced food cost by 3% month over month through improved inventory systems, yield tracking, and vendor negotiation strategies
- Lowered labor cost by 2% month over month by restructuring staffing models and cross-training teams for maximum efficiency
- Internally promoted 3 General Managers by establishing a clear leadership pipeline and implementing development frameworks
- Hired and onboarded 2 external General Managers, ensuring alignment with company culture and performance expectations
- Authored and rolled out new core values to align company culture, reinforce accountability, and improve team cohesion
- Created and standardized LTO rollout procedures, ensuring alignment and consistent execution across all locations
- Built and implemented catering systems, enhancing off-premise revenue and ensuring operational consistency
- Achieved 'Rockstar Reliability' status across multiple locations on EZ Cater, boosting visibility and customer trust
- Provide hands-on leadership and coaching to store-level teams and GMs, ensuring operational excellence and team development
- Collaborate with ownership and finance teams to forecast, budget, and support sustainable growth across all markets
Owner/Operator
Klucks Krispy Chicken
Saratoga Springs
11.2024 - 02.2025
- Launched and scaled a high-performing fast-casual fried chicken concept, achieving a 4.9-star Google rating through quality, service, and branding excellence
- Negotiated and secured a favorable lease agreement and sourced discounted equipment, significantly reducing startup and operational costs
- Personally built and outfitted the first location from the ground up, handling design, construction management, permitting, and vendor coordination
- Acquired rights to an existing restaurant brand and licensed intellectual property, then opened a second location under the same banner
- Drove marketing strategy across digital and grassroots channels, building brand awareness and driving consistent traffic to both locations
- Solicited and closed high-value catering contracts to diversify revenue streams and increase average ticket size
- Recruited, hired, and trained full front- and back-of-house teams, establishing SOPs for service, food prep, and safety
- Grew second location to nearly double the revenue of the original, validating model improvements and operational refinements
- Successfully exited the business within 12 months through a sale, maximizing return on investment and positioning the brand for future growth
General Manager
Panda Restaurant Group
Salt Lake City
01.2023 - 02.2024
- Developed and implemented strategies to increase sales and profitability.
- Operated a $3.8 million PSA
- Managed P&L from all aspects including sales, cost of sale, labor, maintenance, etc., to control bottom line.
- Drove top line growth by increasing LTV of customers through community outreach, increasing check average, and increasing transactions.
- Headed recruiting, hiring and training of team members.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
Account Executive Team Lead
Aptive Solar
Provo
01.2022 - 03.2023
- Track Record of Sales success: Personally closed $600,000 in revenue in a single summer and led a team to close $1.5 million, demonstrating exceptional sales skills and leadership.
- Conducted door-to-door sales: Engaged in daily door-to-door sales activities, showcasing resilience, adaptability, and strong interpersonal communication skills.
- Led daily and nightly team meetings: Provided motivation, support, and strategic direction to the team, ensuring alignment with overall sales goals and fostering a collaborative environment.
- Facilitated role-playing sessions: Conducted regular role-playing exercises with direct reports to enhance their sales techniques and boost overall performance.
- Collaborated with supervisors: Worked closely with supervisors to set realistic and challenging team goals, ensuring alignment with company objectives and driving team success.
- Coached and mentored team members: Provided ongoing coaching and mentorship to help team members meet and exceed their sales metrics, fostering professional growth and development.
- Developed and implemented sales strategies: Created and executed effective sales strategies that drove growth and maximized team efficiency, contributing to the overall success of the organization.
- Maintained detailed records: Kept accurate and detailed records of sales activities and team performance, ensuring precise reporting and analysis for continuous improvement.
Ecommerce Marketing Manager
The Hope Trident
Salt Lake City
04.2020 - 05.2022
- Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
- Increased gross margins by 30% through maximizing ROAS through targeted paid advertising.
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
- Continually maintained and improved company's reputation and positive image in markets served.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Directed marketing projects through conceptual planning, schedule management and final implementation.
- Considered business demands and customer preferences when developing pricing structures and marketing plans.
Education
Business Management (B.S.) -
Brigham Young University
Provo, UT01-2023
Business (AS) -
Salt Lake Community College
Taylorsville, UT01-2021
Skills
- Strategy implementation
- Performance optimization
- Operational management
- Sales management
- Business process reengineering
- Team leadership
- Team recruitment
- Employee training
Additional Information
Authorized to work in the US for any employer
Languages
Bilingual
Willing To Relocate
Salt Lake City, UT
Timeline
Owner/Operator
Klucks Krispy Chicken
11.2024 - 02.2025
VP of Operations
The Smoked Taco
09.2024 - Current
General Manager
Panda Restaurant Group
01.2023 - 02.2024
Account Executive Team Lead
Aptive Solar
01.2022 - 03.2023
Ecommerce Marketing Manager
The Hope Trident
04.2020 - 05.2022
Business Management (B.S.) -
Brigham Young University
Business (AS) -
Salt Lake Community College