Summary
Overview
Work History
Education
Skills
Languages
Accomplishments
Affiliations
Websites
References
Timeline
Generic

Edgar Ybarra

Montclair,CA

Summary

Two-Time Emmy Award winning broadcast TV news Photojournalist, Editor, and Promotion Director with extensive experience at NBC affiliate KVOA News 4 Tucson, CBS affiliate KOLD News 13, and Telemundo. Expertise in videography and TV news content creation, with a proven track record of developing promotional strategies that enhance social media visibility. Strong ability to lead content production teams and foster relationships through impactful visual storytelling. Bilingual communicator driving outreach and engagement initiatives.

Overview

22
22
years of professional experience

Work History

Promotion Director

NBC Affiliate KVOA News 4 Tucson
Tucson, AZ
11.2023 - 01.2025
  • Created and reported performance metrics for news and weather department image promotional campaigns.
  • Developed promotional strategies for KVOA's YouTube, Instagram, and Facebook accounts.
  • Managed four content producers to enhance and maximize productivity and quality of output.
  • Trained employees to improve understanding of job responsibilities and product expectations and product quality.
  • Formulated annual marketing plans to optimize promotional efforts for KVOA's clients.
  • Fostered a welcoming environment for employees and clients alike.
  • Crafted compelling promotional news & weather concepts for social vertical video posts across all platforms.
  • Collaborated with sales representatives, clients, and KVOA news management to align promotional activities.

Promotion Director /Digital Content Manager

Idea'l Trade Institute
Tucson, 85713
08.2022 - 11.2023
  • Filmed and edited interviews and b-roll to create engaging mini-documentaries showcasing staff and students.
  • Produced step-by-step instructional videos to enhance student learning through visual aids.
  • Created promotional videos to effectively communicate institute's products and services to the public.
  • Documented daily activities, capturing work culture and environment through compelling video storytelling.
  • Developed creative, music video-style content to highlight daily work culture in an entertaining manner.
  • Traveled to various locations to document real-world applications of institute's products and services.
  • Managed six social media platforms, consistently uploading multiple content pieces each day.
  • Designed thumbnails and supplemental graphics regularly to enhance visual engagement.

Photojournalist

NBC Affiliate KVOA News 4 Tucson
Tucson, AZ
06.2012 - 08.2022
  • Photographed and edited interviews in English and Spanish for daily news stories and broadcasts.
  • Conducted b-roll photography and editing for NAT-PKGS, ensuring light news coverage without a reporter.
  • Edited field content using Edius and Adobe Premiere Pro video editing software.
  • Wrote INTROs, VOs, VOSOTs, NAT-PKGs, full PKGs, and TAGs to support producers' workload.
  • Produced franchise KRISTI'S KIDS from January 2014 to October 2015.
  • Filled in as editor for evening newscasts when required.
  • Operated satellite trucks and mini-live units in the field to facilitate live broadcasts.
  • Collaborated with creative services department to fulfill content needs for promotional projects.

Photojournalist

CBS Affiliate KOLD News 13
Tucson, AZ
01.2007 - 06.2012
  • Captured and edited bilingual interviews and b-roll for daily news stories and broadcasts.
  • Produced NAT-PKGS by conducting, photographing, and editing interviews in English and Spanish.
  • Edited video content in the field using Avid and Edius systems to meet tight deadlines.
  • Operated microwave live trucks to facilitate real-time news coverage.
  • Ensured effective communication in English and Spanish to eliminate language barriers in news reporting.

Photojournalist

NBCUniversal Telemundo
Tucson, AZ
07.2003 - 01.2007
  • Captured and edited interviews in Spanish and b-roll for daily news stories and newscasts.
  • Produced NAT-PKGS by photographing, editing, and conducting interviews in Spanish to ensure light news coverage.
  • Utilized DVCAM tape systems for efficient content editing.
  • Served as fill-in editor for evening newscasts as needed.
  • Operated studio cameras to support live broadcasts.
  • Directed studio floor operations as a fill-in director when required.

Education

Some College (No Degree) - Film And Video Production

Santa Barbara City College
Santa Barbara, CA

High School Diploma -

West Covina High School
West Covina, CA

Skills

  • Videography
  • Video editing
  • Conducting Interviews
  • Proficient in Adobe Premiere Pro and Edius video editing systems
  • Interviewing and Research
  • Breaking News Coverage
  • Newswriting
  • News Event Writing
  • Investigative Reporting Videograpy & Editing
  • Data Verification
  • Checking Facts
  • Broad Knowledge of Local News Topics
  • On-Scene news gathering and live reporting presentation
  • Articulate Communication Skills - English & Spanish
  • Lead Follow up
  • Decision-Making
  • Content Development
  • Comprehension of tasks to be completed
  • Project Leadership
  • Developing Relationships
  • Gathering Information
  • Social Media Platforms
  • Audience Engagement
  • Investigative Reporting videography
  • Interview Tactics
  • Source Building
  • Community Relations
  • Story Pitching
  • Social Media Management

Languages

English
Native/ Bilingual
Spanish
Native/ Bilingual

Accomplishments

  • Two-time Emmy award winner
  • Associated Press award winner
  • Edward R. Murrow award winner
  • Indie AZ Fest Audience Choice award winner
  • Indie AZ Fest Best of Fest award winner

Affiliations

Independent Filmmaker in Southern California & Southern Arizona

Volunteer at the Mexican American Film & Television Festival & Awards

References

References available upon request.

Timeline

Promotion Director

NBC Affiliate KVOA News 4 Tucson
11.2023 - 01.2025

Promotion Director /Digital Content Manager

Idea'l Trade Institute
08.2022 - 11.2023

Photojournalist

NBC Affiliate KVOA News 4 Tucson
06.2012 - 08.2022

Photojournalist

CBS Affiliate KOLD News 13
01.2007 - 06.2012

Photojournalist

NBCUniversal Telemundo
07.2003 - 01.2007

Some College (No Degree) - Film And Video Production

Santa Barbara City College

High School Diploma -

West Covina High School

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Edgar Ybarra