Edicson Ballesteros
Orlando,FL
Overview
19
19
years of professional experience
Work History
Distributor Sales Account Manager
Nestle USA
11.2020 - Current
- Identify and develop sales into direct and distribution channels
- Up sell Nestle portfolio placements thru all South Florida distributors and Distributor territory accounts
- Leas and coaches a team of sales representatives to achieve revenue expectations and distributor KPI’S
- Manage day to day relationship with distributors for Small and Large format independent and chain accounts within South Florida.
On/Off Premise Sales Specialist
Heineken USA
10.2017 - 11.2020
- Identify and prioritize opportunities for incremental volume within assigned territory
- Develop tactics to close identified opportunities using Nation and Regional Marketing Heineken Campaign, programing and activities in assigned accounts and prospect accounts
- Partner with Distributor Manager and team to ensure leverage selling resources to support execution of KPI’s at accounts
- Secure distribution and volume aligned with brand focus
- Implementing POS merchandise management strategy.
Market Manager
Mahou San Miguel Beer
08.2015 - 10.2017
- Work with wholesaler on a monthly basis concentrating on increased package distribution off and on Premise, Increase draft presence in the market
- Plan and execute promotions events with key retailers
- Keep a weekly/ bi weekly planner of goals and accounts calls within each wholesaler territory.
Business Development Manager
Phoenix Beehive Beverage
01.2011 - 08.2015
- Develop, maintain and grow On Premise and Off Premise accounts volume and gross profit
- Execute and close sales calls, focused on valued added selling activities in accounts
- Execute looks of success in outlets, sell and implement campaigns, and sell promotional programing
- Develop customer relationships and track daily, weekly and monthly call activities and performance measurement against assigned goals and expectations.
On/Off Premise Account Manager
Manhattan Beer Distributor
03.2005 - 12.2010
- Make regular sales calls to designated accounts to cultivate customer relations and satisfaction with service provided
- Demonstrate consultative sales abilities though successful presentations of Manhattan beer Portfolio
- Exhibit discipline and resourcefulness to meet and exceed assigned monthly quotas and placements objectives
- Educate accounts staff through preparation and performance of on-site training.
Education
Associate’s Degree - Marketing & Business Management
Kings Borough College
01.2007
Bachelor’s Degree - Business Administration
Universidad Libre
01.2004
Skills
- Account Management
- Customer Service
- Teamwork and Collaboration
- Client Relations
- Client Relationship Management
- Customer Satisfaction
- Relationship Building
- Strategic Planning
- Customer Relationships
- Goal-Oriented
- Relationship building and management
- Sales Development
- Account oversight
- Client Relationship Building
- Issue Resolution
- Networking skills
- Account development
- Team Training
- Goals and performance
- Project Management
- Customer Relationship Management (CRM)
- Strategic Account Planning
- Client rapport
- Sales Reporting
- Upselling
- Contract Negotiation
- Territory Management
- Business development and planning
- Sales expertise
- Sales Analysis
- Forecasting abilities
- Sales Forecasting
- National accounts
- Expense Control
References
FURNISHED UPON REQUEST
Languages
Spanish
Native or Bilingual
Timeline
Distributor Sales Account Manager
Nestle USA
11.2020 - Current
On/Off Premise Sales Specialist
Heineken USA
10.2017 - 11.2020
Market Manager
Mahou San Miguel Beer
08.2015 - 10.2017
Business Development Manager
Phoenix Beehive Beverage
01.2011 - 08.2015
On/Off Premise Account Manager
Manhattan Beer Distributor
03.2005 - 12.2010
Associate’s Degree - Marketing & Business Management
Kings Borough College
Bachelor’s Degree - Business Administration
Universidad Libre
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