Edmundo Puente
Cypress,TX
Summary
Results-driven heavy equipment and machinery industry professional with extensive experience in fleet management, sales, business development, and operations optimization. Proven track record in procurement, financial planning, and strategic market expansion across international markets. Former Used Equipment & Workshop Manager at a top Latin American CAT dealer and General Manager of a SANY dealer in Ecuador, successfully leading sales growth and operational efficiency. Strong background in negotiation, logistics, regulatory compliance, and customer relationship management. Holds an MBA in Finance and a Bachelor’s in Mechanical Engineering, combining technical expertise with business acumen to drive profitability and long-term success
Overview
33
33
years of professional experience
1
1
Certification
Work History
International Sales Manager
Houston Heavy Machinery
01.2025 - Current
- Built strong relationships with clients and prospects to drive business growth.
- Developed personalized sales proposals tailored to each client’s specific needs, highlighting the value of products and services while addressing their unique challenges.
- Analyzed market trends and competitor activities to identify new business expansion opportunities.
- Established a global network of strategic partners to support continued growth in international markets.
- Expanded international sales by cultivating strong relationships with key clients and distributors.
- Strengthened connections with customers and the community to promote long-term business growth.
- Prepared sales presentations showcasing the success and credibility of products.
- Collected and analyzed data to develop strategies for improving sales and performance.
- Conducted product demonstrations to highlight benefits and advantages, encouraging purchases.
Territory Manager
Compania Comercial Reina Victoria S.A.
01.2018 - 12.2024
- Ensure compliance with company policies, procedures, and legal requirements within the assigned region.
- Provide commercial and technical support to the sales team to enhance performance and customer engagement.
- Support the technical service department to optimize service quality and efficiency.
- Develop and manage the sales budget, ensuring alignment with business objectives.
- Drive sales performance by achieving targets for machinery, spare parts, and service revenue.
- Identify and propose growth strategies and investment plans to expand market reach and profitability.
- Lead customer acquisition efforts to increase the company’s client base and market share.
- Ensure company compliance with all regulatory requirements set by state entities in the assigned provinces.
- Oversee facility operations, ensuring optimal functionality and efficiency.
- Ensure workshops adhere to manufacturer standards for service quality and performance.
- Cultivate and maintain strong relationships with key accounts, providing strategic support to enhance customer satisfaction.
- Develop trust-based relationships with key decision-makers, fostering long-term business partnerships.
- Deliver customized solutions tailored to client needs, significantly improving customer satisfaction and retention.
- Expand market coverage by strategically identifying and targeting high-potential accounts.
- Consistently achieve sales and service objectives by securing new customer relationships and strengthening existing partnerships.
General Manager
Salcedo Motors S.A.
01.2012 - 08.2016
- Acted as the company’s legal representative, ensuring full compliance with regulatory requirements.
- Designed and implemented the organizational structure to optimize efficiency and business performance.
- Developed and enforced policies and procedures across administration, sales, credit, finance, and accounting to support operational success.
- Negotiated distribution agreements with SINOTRUK, SANY, MULTIQUIP, and McCloskey for the Ecuadorian market.
- Led the construction of the company's main office in Guayaquil, including offices, showrooms, warehouses, specialized workshops, and training/testing facilities.
- Proposed and executed strategic growth and investment plans to expand market reach.
- Established and approved key performance indicators (KPIs) to measure overall company performance.
- Reviewed and approved the general budget, cash flow, and financial statements, ensuring financial stability.
- Developed and implemented sales strategies to drive revenue and market expansion.
- Ensured sales and profitability targets were consistently met.
- Oversaw workshop operations, ensuring adherence to manufacturer service standards.
- Led the successful implementation of SAP to improve business efficiency and data management.
- Prepared comprehensive management reports for shareholders.
- Maintained company records, including social books, and managed shareholder meetings.
- Negotiated and managed contracts, budgets, employee development, and operational logistics.
- Cultivated and maintained strong relationships with clients, suppliers, and partners to ensure long-term business success.
- Monitored financial performance, controlled expenses, and implemented cost-saving measures to drive profitability.
- Led strategic planning and expansion initiatives, resulting in increased market share and business growth.
- Optimized supply chain logistics, improving inventory management and reducing operational costs.
- Expanded business into international markets, successfully navigating regulatory and cultural challenges.
- Directed the launch of new product lines, ensuring smooth execution across departments.
- Accelerated digital transformation through cloud-based solutions, enhancing data security and accessibility.
- Recruited, trained, and developed key personnel, establishing a strong internal structure for long-term success.
Manager
Provport S.A.
03.2010 - 04.2012
- Sales oversight, monitoring, and controlling sales performance to ensure alignment with business objectives
- International sales management, overseeing and tracking sales operations in foreign markets, including Mexico and the United States
- Inventory procurement, managing the purchase of inventory to maintain optimal stock levels and meet market demand
- Supplier relations, establishing and maintaining strong relationships with international suppliers of used equipment and attachments to secure competitive pricing and quality products
- Financial management, reviewing, analyzing, and approving financial statements to ensure financial health and compliance
- Cost control, supervising and managing expenses related to equipment refurbishing to optimize operational efficiency
- Policy development, designing and implementing administrative, sales, credit, financial, and accounting policies and procedures to enhance overall company performance
- Regulatory compliance, ensuring full adherence to all legal and regulatory requirements set by relevant state entities
Used and rental equipment manager
IASA (Catepillar Dealer in Ecuador)
05.1997 - 10.2009
- Company Overview: Industry segment: Trade
- Work with Marketing Manager in establishing business plans, business reviews
- Develop sales strategies to increase market share
- Manage revenue performance versus business plan
- Visit key customers as appropriate to develop relationships and explore areas of opportunity
- Purchase of inventory in international markets like USA, ASIA, and EUROPE
- Oversee all equipment importation
- Support sales force
- Develop strategies to reduce the cost of refurbishment of used equipment
- Oversee the used equipment refurbish expenses and warranty expenses
- Industry segment: Trade
- Reduced downtime in operations by performing proactive maintenance on equipment.
- Trained team members effectively to maintain consistent productivity.
- Negotiated favorable contracts with suppliers, securing high-quality products at competitive prices.
- Enhanced team knowledge and skills with regular training sessions on new equipment and technologies.
Warranty department assistant
IASA (Caterpillar Dealer in Ecuador)
09.1992 - 05.1997
- Company Overview: Industry segment: Service
- Analyze machine and engine failure
- Prepare report to the factory of each failure analyzed duly supported with technical evidence
- Follow-up of necessary repairs to solve warranty failures
- Coordinate with workshop and customers modifications to the product requested by the factory to correct manufacturing defects
- Follow-up to factory reimbursement for warranty repairs
- Install hydraulic test bench
- Train technicians in the diagnosis and testing of hydraulic components and transmissions
- Industry segment: Service
Engine area supervisor
IASA (Caterpillar Dealer In Ecuador)
09.1992 - 05.1997
- Company Overview: Industry segment: Service
- Supervise the operation of the engine area, dedicated to the repair and testing of engines, transmissions and hydraulic components
- Provide technical support to staff
- Schedule and coordinate repairs
- Supervise that the repairs are carried out within the parameters and procedures indicated by the factory
- Prepare repair budgets
- Control costs and repair times
- Coordinate machining work with external suppliers
- Report status of work in process
- Advisor to clients in best maintenance and operation practices
- Industry segment: Service
Field service supervisor
IASA (Caterpillar Dealer in Ecuador)
09.1992 - 05.1997
- Company Overview: Industry segment: Service
- Supervise the operation of the field service area, responsible for repairing and maintaining road equipment, CAT engines and generators in the field
- Schedule service to machines in different parts of the country
- Coordinate provision of spare parts and supplies for repairs
- Coordinate component repair with other areas of the workshop
- Prepare repair estimates
- Control repairs in time and quality of execution
- Check that repair costs are within budget
- Ensure that repairs are in accordance with factory parameters and procedures
- Advisor to clients on the maintenance of their equipment, applications and costs of possession and operation
- Provide technical support to mechanics
- Coordinate emergency service 24/7
- Prepare report of service orders in process
- Industry segment: Service
Fleet supervisor
Servitin S.A.
01.1992 - 09.1992
- Company Overview: Industry segment: Construction & Rental
- Provide technical support to technicians
- Schedule preventive maintenance
- Supervise preventive and corrective maintenance of the equipment fleet, ensuring that the repairs are within the procedures and parameters indicated by the manufacturers, in the shortest possible time in order to reduce the downtime of the machinery
- Manage technical staff
- Ensure the timely provision of spare parts and supplies
- Negotiate with suppliers
- Report repair status
- Industry segment: Construction & Rental
Education
MBA - Finance
Universidad De Especialidades Espiritu Santo
Samborondon, EC11-2014
Bachelor of Science - Mechanical Engineering
Escuela Superior Politecnica Del Litoral
Guayaquil, EC01-1997
Skills
- Strategic Growth Planning
- Team Collaboration
- Team Leadership
- Advanced Problem Resolution
Certification
KPI's and OKR's Professional Certification
Business Intelligence Developer I Professional Certification
Languages
English
Full Professional
Spanish
Native or Bilingual
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
International Sales Manager
Houston Heavy Machinery
01.2025 - Current
Territory Manager
Compania Comercial Reina Victoria S.A.
01.2018 - 12.2024
General Manager
Salcedo Motors S.A.
01.2012 - 08.2016
Manager
Provport S.A.
03.2010 - 04.2012
Used and rental equipment manager
IASA (Catepillar Dealer in Ecuador)
05.1997 - 10.2009
Warranty department assistant
IASA (Caterpillar Dealer in Ecuador)
09.1992 - 05.1997
Engine area supervisor
IASA (Caterpillar Dealer In Ecuador)
09.1992 - 05.1997
Field service supervisor
IASA (Caterpillar Dealer in Ecuador)
09.1992 - 05.1997
Fleet supervisor
Servitin S.A.
01.1992 - 09.1992
KPI's and OKR's Professional Certification
Business Intelligence Developer I Professional Certification
MBA - Finance
Universidad De Especialidades Espiritu Santo
Bachelor of Science - Mechanical Engineering
Escuela Superior Politecnica Del Litoral
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