Eduardo Hernandez
Brownsville,TX
Summary
Content strategy leader with 8+ years of experience building and scaling social media presence through data-driven storytelling. Proven track record of driving measurable growth while leading and organizing creative teams to execute high-performing, multi-channel content strategies.
Overview
8
8
years of professional experience
Work History
Director of Content & Creative Strategy
Eddie H Media
01.2018 - Current
- Developed and executed comprehensive content strategies aligned with client goals, driving audience engagement, brand consistency, and measurable growth across digital platforms.
- Partnered with business owners and organizational leaders to define messaging, content priorities, and storytelling approaches aligned with long-term strategic objectives.
- Directed the planning and production of multimedia content across social and digital channels, ensuring high-quality, on-brand execution.
- Built and managed structured content workflows, including production schedules, revision processes, and publishing timelines to ensure efficiency and consistency.
- Advised stakeholders on content rollout strategies, including sequencing, timing, and platform optimization to maximize reach and engagement.
- Adapted to evolving priorities and client needs while maintaining project momentum in a fast-paced, high-growth environment.
- Evaluated content performance and audience response to inform ongoing strategy and improve communication effectiveness.
Education
High School Diploma -
Simon Rivera High School
Brownsville, TXSkills
Content Strategy & Leadership
Content Strategy Development
Brand Voice & Narrative Development
Multi-Channel Campaign Planning
Audience Segmentation
Team Leadership & Operations
Creative Team Leadership
Workflow & Process Development
Project Management
Cross-Functional Collaboration
Performance & Optimization
Data-Driven Content Optimization
KPI Tracking & Analytics
A/B Testing
SEO & Discoverability
Creative Direction & Production
Creative Direction
Video Production Oversight
Storytelling & Script Development
Tools
Adobe Creative Suite: Adobe Premiere, Adobe Aftereffects, Adobe Illustrator, Photoshop, Lightroom, CapCut
Meta: Instagram & Facebook, TikTok, YouTube, X
Clients
- St. Mary's Catholic School - Brownsville, Tx
- All Star Basketball - Mcallen, Tx
- AquaTots Swim School - Brownsville & Mcallen, Tx
- Texas Southmost College - Brownsville, Tx
- Brownsville Piano Studio - Brownsville, Tx
Professional Development
- Self-directed training in content strategy, social media growth, and digital storytelling
- Ongoing study of content trends, platform algorithms, and audience engagement strategies
Languages
Spanish
Native or Bilingual
English
Native or Bilingual
References
- Frank Morris, Director of Video Production & Content Strategy, South Texas College(956) 621-6428
- Jorge Carbia, Owner, Summit Enterprises & Carbia Media, (956) 467-2004
- Esteban del Angel, Photographer, Texas Southmost College (956) 455-6892
Timeline
Director of Content & Creative Strategy
Eddie H Media
01.2018 - Current
High School Diploma -
Simon Rivera High School