Edward Ayala
Donna,Texas
Summary
Dynamic leader and innovative marketing specialist with a proven track record at Microsoft, where I was recognized as a top 3% Sales Expert. Expertise in project management and relationship building, coupled with exceptional skills in Microsoft Office Suite and Adobe Creative Suite. Excelled in customer retention through strategic marketing and impactful content creation, achieving significant sales goals.
Overview
11
11
years of professional experience
Work History
Independent Contractor/Entertainment Marketing
Self- Employed
Texas, United States
05.2020 - Current
- Presented and entertained audiences in various facets of the entertainment industry, showcasing skills as a musician, vocalist, and on-stage performer
- Specialized in digital content creation and advertising, excelling as a marketing specialist in social media platforms
- Successfully managed negotiations and networking within the restaurant, bar, and live events sector
Microsoft Sales Expert & Sales Trainer
Microsoft
McAllen, United States
10.2013 - 11.2017
- Demonstrated elite levels of product knowledge in all Microsoft retail products and service offerings
- Implemented Microsoft's vision of customer relationships across Best Buy Stores in McAllen, TX and surrounding areas
- Established and maintained collaborative relationships between Microsoft and Best Buy retail store management across various locations in the Rio Grande Valley, ensuring focus and accountability for field resources, sales, and visual merchandising in stores
- Trained and managed retail customer-facing sales teams and Geek Squad technical specialists
- Conducted group training sessions and created filmed content to achieve sell-through metrics
- Developed merit-based programs and initiatives to assist teams in reaching sales goals
- Implemented negotiating tactics such as critical thinking and decision-making to overcome obstacles for each individual store to enhance the retail experience for customers
- Recognized as a top 10% Specialist during FY'13 and FY'14, and top 3% Specialist during FY'15 and FY'16
- Selected as a top Microsoft Retail Partner in 2016 and invited to participate in meetings with Microsoft VPs at Microsoft Headquarters in Redmond, WA
Education
Bachelor of Business Administration - BBA - Business Marketing and Management
The University of Texas Rio Grande Valley
Edinburg, Texas, United States12.2011
Bachelors of Business Administration - Marketing/Corporate Communication
The University of Texas At Austin
Austin, Texas, United States05.2008
Skills
- Project management
- Customer retention strategies
- Relationship building
- Conflict resolution
- Marketing strategies
- Attention to detail
- Problem-solving
- Leadership
- Teamwork and collaboration
- Adobe Creative Suite, Canva
- Microsoft Office Suite
- Clear messaging development
- Self-motivation and discipline
- Feedback receptiveness
- Strong storytelling
- Professionalism and work ethic
- Confident public speaking
Languages
- English, Professional
- Spanish, Professional
Timeline
Independent Contractor/Entertainment Marketing
Self- Employed
05.2020 - Current
Microsoft Sales Expert & Sales Trainer
Microsoft
10.2013 - 11.2017
Bachelor of Business Administration - BBA - Business Marketing and Management
The University of Texas Rio Grande Valley
Bachelors of Business Administration - Marketing/Corporate Communication
The University of Texas At Austin
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