Business development and marketing professional with over 25 years of experience in brand management, consumer loyalty development with a proven sales track record. Strength in working with diverse groups to achieve the company objectives.
Overview
21
21
years of professional experience
Work History
Sr. Hospice Liaison
Compassionate Care Hospice An Amedisys Company
02.2016 - Current
Responsible for establishing and maintaining positive relationships with referral sources, responding to customer requests and concerns, to increase referrals, and admissions.
In charge of educating hospital staff, physicians, and community about hospice services. Providing presentations to referral sources. Participating in community events, Expo's, health fairs, seminars, and conferences.
2023 Circle of excellence leader in Florida.
2023 Presidents clubs award
2021 Ruby club award
2018 Emerald club award
Central Florida Sales Director
Customed Inc.
10.2012 - 08.2014
Develop and implement comprehensive marketing plans and promotional programs for existing products to include product strategy development, pricing strategy, and brand management.
Conducting market research and translate that research into new products, product improvements, and line extensions by providing leadership to a multi-functional team.
Drug Resistance Specialist
Monogram Biosciences
10.2002 - 07.2011
Responsible educating hospital, physicians, and the community on baseline genotype and phenotype and virologic response in HIV patients
Promoted to Drug Resistance Specialist in 2006
2003 Rookie of the year.
2006 - 2011 Trained new hires in florida on marketing resistance testing and HIV drug mutations
Education
Associate of Arts - Business Administration
Miami Dade Community College
Miami, FL
05.1992
Skills
Business development and marketing
Hospital contracts
Marketing strategy
Planning and sales development
Cardiac and Cancer disease state trajectory
Knowledgeable on Medicare and Medicaid coverage
Budget forecasting
Market Analysis
Relationship management
Timeline
Sr. Hospice Liaison
Compassionate Care Hospice An Amedisys Company
02.2016 - Current
Central Florida Sales Director
Customed Inc.
10.2012 - 08.2014
Drug Resistance Specialist
Monogram Biosciences
10.2002 - 07.2011
Associate of Arts - Business Administration
Miami Dade Community College
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