Edward Trevino
Cibolo,TX
Summary
Dynamic sales leader with a proven track record at Frito Lay, excelling in effective sales presentations and customer relationship building. Spearheaded training initiatives that enhanced team performance, driving $25MM in annual sales. Recognized for leadership in mentoring and fostering cross-functional teamwork, resulting in improved salesforce effectiveness and retention rates.
Overview
36
36
years of professional experience
Work History
District Sales Leader
Frito Lay
04.1989 - 04.2025
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
- Devised strategies for retaining accounts, delivering polished sales presentations and promoting brands and products.
- Mentored new sales representatives, resulting in higher retention rates and enhanced productivity.
- Leveraged appropriate pricing strategies and informed company departments on ways to adhere to strategies.
- Monitored team member progress through regular reviews and feedback sessions, ensuring continuous improvement in their performance.
- Implemented training programs to continually develop the skills of the sales team, enhancing their performance levels.
- Drove sales for 24 stores in district, generating $25MM in annual volume.
Sales Training Manager
Frito Lay
01.1999 - 05.2004
- Collaborated with senior management to identify skill gaps and develop targeted training initiatives.
- Evaluated the effectiveness of training programs through regular assessment, making adjustments as needed for optimal results.
- Facilitated sales workshops and seminars, fostering a culture of continuous learning and improvement within the organization.
- Initiated cross-functional collaboration efforts within departments to enhance overall understanding of company products and services, ultimately improving salesforce effectiveness.
- Introduced role-play exercises simulating real-world customer interactions during trainings; improving practical application abilities among participants.
- Trained new managers in leadership skills necessary for success in their roles overseeing sales teams.
Education
High School Diploma -
Central Catholic
San Antonio, TX05.1983
Skills
- Effective sales presentations
- Sales training facilitation
- Geographic territory oversight
- Competitive analysis
- Customer relationship building
- Leadership in sales teams
- Achievement monitoring and reporting
- Merchandising management
- Cross-functional teamwork
- Effective problem resolution
Languages
Spanish
Limited Working
Timeline
Sales Training Manager
Frito Lay
01.1999 - 05.2004
District Sales Leader
Frito Lay
04.1989 - 04.2025
High School Diploma -
Central Catholic