Edward Whitfield Jr

Drove scalable marketing and operational systems that increased client revenue, reduced acquisition costs, and streamlined end-to-end lead lifecycle management across multiple B2B organizations.

• Led implementation of CRM platforms, workflow automation systems, and customer acquisition processes supporting multiple B2B organizations.
• Managed cross-functional marketing and technology projects improving operational efficiency and lead lifecycle management.
• Developed standardized operating procedures (SOPs) and project documentation enabling repeatable campaign execution.
• Oversaw digital campaign operations and performance analytics across paid media channels.
• Supported client revenue growth from $20K/month to $90K/month through funnel optimization and automation deployment.
• Designed lead generation systems producing up to 80% lower cost-per-lead than industry benchmarks.
• Scaled a coaching program from launch to 50+ paying clients through automated onboarding and nurturing workflows.

Built and optimized high-performing digital marketing ecosystems that accelerated revenue growth, expanded audience reach, and significantly improved campaign ROI.

• Managed digital marketing operations across social media, influencer partnerships, and paid acquisition channels.
• Led coordinated growth initiatives expanding audience reach to 500K+ followers across platforms.
• Implemented lifecycle marketing campaigns (email/SMS) increasing online revenue 30%+ within 90 days.
• Coordinated vendor partnerships, sponsorship relationships, and logistics for brand activation events.

Drove over $1M in annual revenue while optimizing sales operations, improving conversion rates, and establishing scalable processes that elevated team-wide performance.

• Generated $1M+ in annualized revenue through consultative sales and pipeline management.
• Ranked Top 3 of 200+ agents by improving workflow efficiency and lead follow-up processes.
• Partnered with marketing and operations teams to improve inbound lead conversion rates.
• Developed standardized scripts and internal sales playbooks adopted across the team.

Led global IT operations initiatives supporting 250+ brand websites, improving system reliability, reducing operational costs, and driving scalable infrastructure performance.

• Led operational technology initiatives supporting reliability across 250+ global brand websites.
• Managed distributed teams across North and Latin America ensuring digital product performance and uptime.
• Implemented workflow automation initiatives generating $100K+ in annual operational cost savings.
• Supported Site Reliability Engineering (SRE) initiatives using GCP and Azure cloud infrastructure.