Clarice Lima
Livingston,NJ
Summary
Art Director with experience leading award-winning campaigns and delivering impactful marketing initiatives. Skilled in visual design, branding, and creative strategy, with expertise in Adobe Creative Suite and UX/UI design. Completing a Bachelor of Arts in Advertising at Temple University (May 2025).
Overview
2
2
years of professional experience
Work History
Art Director
Capstone Agency Pitch
Philadelphia, PA
08.2024 - 12.2024
- Executed end-to-end leadership in designing promotional initiatives for the rollout of The Philadelphia Inquirer's sports section.
- Showcased strategic marketing initiatives to decision-makers at Red Tettemer and The Philadelphia Inquirer.
- Directed visual design, branding, and typography for a cohesive, professional presentation.
- Designed new on-brand visual elements to effectively convey concepts and messaging.
- Oversaw branding guidelines for current trademark regulations and photo usage for outside media requests.
Creative Director
Temple Votes
08.2024 - 12.2024
- Directed creative strategy for a voter engagement campaign, reaching over 1,700 students during election season
- Created visual assets to effectively communicate voting-related information
- Managed social media presence through targeted content
- Coordinated campus events
Creative Director
Cherry Consulting, American Marketing Association
08.2023 - 12.2023
- Led a team of 50+ consultants in brand design and marketing for client companies
- Designed product packaging and enhanced social media presence to drive sales
Creative Director & Brand Manager
Silent Lovers Clothing Brand
10.2022 - 01.2023
- Managed brand identity and design
- Created content and led social media campaigns
- Directed photoshoots, events, and brand projects
Education
Bachelor of Arts - Advertising, Art Direction Concentration
Temple University
Philadelphia, PA05.2025
Skills
- Adobe Creative Suite
- Figma
- Typography
- Branding
- UX and UI Design
- Social Media
- Photography & Videography
- Creative Brief Development
- Project Management
- Visual product development
- Photographic editing
- Layout design
- Print design and illustration
Websites
Accomplishments
- Represented Cherry Consulting Creative Directors at the annual AMA conference, delivering a presentation on our leadership, brand design impact, and marketing strategies that drove results for client companies.
- Won 1st place and $1,000 award for leading a pitch team in developing a comprehensive campaign for The Philadelphia Inquirer's new sports vertical, securing the campaign's official launch after presenting to Red Tettemer and Inquirer executives.
- Won 1st place and $1,000 award for leading a pitch team in developing a comprehensive campaign for The Philadelphia Inquirer's new sports vertical, securing the campaign's official launch after presenting to Red Tettemer and Inquirer executives.
Skills and Proficiencies
Adobe Creative Suite, Figma, Typography, Branding, UX and UI Design, Social Media, Photography & Videography, Creative Brief Development, Project Management, Leadership, Communication, Public Speaking, Creativity, Emotional Intelligence
Timeline
Art Director
Capstone Agency Pitch
08.2024 - 12.2024
Creative Director
Temple Votes
08.2024 - 12.2024
Creative Director
Cherry Consulting, American Marketing Association
08.2023 - 12.2023
Creative Director & Brand Manager
Silent Lovers Clothing Brand
10.2022 - 01.2023
Bachelor of Arts - Advertising, Art Direction Concentration
Temple University
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