Hi, I’m
Efeti Egun
Los Angeles,CA
Summary
Knowledgeable Social Media Manager experienced in executing social media strategies across social platforms. Demonstrated time management and collaboration skills. Flexes easily with new information and branding changes to consistently exceed targets for engagement, acquisition and retention.
Overview
5
years of professional experience
10
years of post-secondary education
Work History
L'Oréal- (Pulp Riot)Los Angeles, CA
Community Manager
07.2022 - 03.2023
Job overview
- Conducted daily updates to social media profiles to boost company online presence.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Analyzed and reported social media and online marketing campaign results.
- Diversity Board Member: Helped incorporate issues brought to attention from minority, lgbtq+, and disabilities community and figured out how we can incorporate them within the company.
- Identified target market and key segments through in-depth analysis of markets and related trends.
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
- Planned and executed promotional activities to drive community engagement and increase occupancy numbers.
- Streamlined operations by communicating efficiently with clients, keeping meticulous records, budget management, and internal collaboration.
MayvinciLos Angeles, CA
Social/Digital Media Marketing Manager
03.2020 - 12.2022
Job overview
- Developed and implemented strategic social media marketing plans
- Analyzed market data to determine and target key audience or segments
- Enhanced organic search engine ranking and managed paid search marketing to maximize SEO
- Oversaw special promotional events to drive positive media coverage, boost revenue and enhance sales
- Developed, designed, laid out and produced variety of technical illustrations for brochures, banners and signs
- Tested product designs utilizing models, prototypes and computer-aided technology
- Formatted print and web application designs and media to deliver production- ready graphics.
- Continually maintained and improved company's reputation and positive image in markets served.
Black Girl Sunscreen
INFLUENCER OUTREACH COORDINATOR
04.2021 - 02.2022
Job overview
- Developed network relationships with industry professionals to enhance community awareness and promote services.
- Oversaw social media asset design to be in line with brand identity.
- Drove marketing strategies through comprehensive mapping to prove metrics.
- Created organic company content nested within relevant events and trending topics.
- Worked with influencers
- Contracts and copy writing
Dame Dash Studios
DIGITAL MEDIA MANAGER
06.2020 - 08.2020
Job overview
- Worked with a team responsible for planning, implementing, managing and monitoring multiple Social Media accounts , as well as come up with different strategies in order to increase brand awareness, improve marketing efforts and increase sale
- Ran TV network analytics, working front and back end, which required scheduling shows, working with back end servers, and distribution
WAHALA ROOMLos Angeles, CA
Digital Media Specialist
01.2018 - 01.2020
Job overview
- I work with the top social media news room in Africa
- Having over a million followers
- I worked on content development, analytic's as well as oversaw any project management, and system analytics.
Education
CALIFORNIA STATE UNIVERSITY-NorthridgeNorthridge
Bachelor of Science from Kinesiology
08.2015
CALIFORNIA STATE UNIVERSITY-NorthridgeNorthridge
Associate of Arts from Africana Studies
08.2015
CALIFORNIA STATE UNIVERSITY-LALos Angeles, CA
MBA from Management Information Systems
01.2022
Skills
Time ManagementAnalytics and ReportingMicrosoft officeLeadership experienceCommunication skillsOrganizational know-howProblem-solving abilities
Sprinklr
Traackr
HootSuite
MailChimp
Public and Media Relations
Client communication
Campaign management
Progress monitoring
Online marketing strategies
Timeline
Community Manager
L'Oréal- (Pulp Riot)
07.2022 - 03.2023
CALIFORNIA STATE UNIVERSITY-LA
MBA from Management Information Systems
01.2022
INFLUENCER OUTREACH COORDINATOR
Black Girl Sunscreen
04.2021 - 02.2022
DIGITAL MEDIA MANAGER
Dame Dash Studios
06.2020 - 08.2020
Social/Digital Media Marketing Manager
Mayvinci
03.2020 - 12.2022
Digital Media Specialist
WAHALA ROOM
01.2018 - 01.2020
CALIFORNIA STATE UNIVERSITY-Northridge
Bachelor of Science from Kinesiology
08.2015
CALIFORNIA STATE UNIVERSITY-Northridge
Associate of Arts from Africana Studies
08.2015