Ehab Asaad
Irvine,California
Summary
Dynamic business leader with a comprehensive background in driving sales, operational management, and brand development. Proven success in financial oversight and strategic market expansion, coupled with a strong acumen in talent development and performance optimization. Excels in creating and executing innovative marketing strategies to enhance brand visibility, penetrate new markets, and deliver impactful P&L results.
Overview
22
22
years of professional experience
Work History
Business Manager
EuroPerfumes
08.2023 - 03.2024
- Championed employee development by orchestrating robust training programs, imparting extensive product knowledge, and aligning efforts with retail sales objectives, culminating in an impressive 80% increase in team productivity
- Streamlined sales processes through vigilant oversight of sales objectives, crafting comprehensive business plans, and engaging with over five prospective clients to ensure alignment with overarching business goals
- Brands: Montale, Xerjoff, Velhim & Roja
- Scope: Customer service needs, sales processes, employee training programs, client engagement and satisfaction
Country Manager
Luxuria
03.2019 - 07.2023
- Exceeded sales targets through meticulous sales operations management, including inventory, staffing, and budget adherence, across Kuwait, Bahrain, and Egypt for niche perfumes and skin care sectors
- Implemented a dynamic sales challenge program that consistently motivated staff and drove performance, contributing to sustained revenue growth and market share expansion
- Brands: Natura Bisse, Philip Kingsley, Floris London, BABOR, J.U.S, Tom Daxon, and Carner Barcelona
- Scope: Sales targets, inventory management, staff management within budgetary constraints, marketing initiatives, brand awareness, brand visual standards, staff recruitment and development, financial reporting, and strategic budgeting
Department Manager
Niche Fragrances
05.2018 - 11.2018
- Led a team of marketing professionals in creating and managing multimedia advertising campaigns, resulting in increased brand recognition, increases in brand loyalty and customer engagement, attracting high-value clientele, and alignment with luxury market trends
- Brands: Memo, Byredo, Diptyque, Kajal, Clive Christine, and Frederic Malle
- Scope: Marketing strategies, manage marketing personnel and campaigns, staff training, advertising contracts, and sales and financial performance analyses
Department Manager
Shiseido Group
09.2017 - 04.2018
- Devised a strategic business plan that positioned the company for growth, leading to the best market display in the Middle East for Dolce & Gabbana and effectively managing brand managers to exceed sales targets and expand market share
- Brands: Shiseido, Laura Mercier, Dolce & Gabbana, Elie Saab, and Narciso Rodriguez
- Scope: Manage brand managers, sales and targets, negotiate prime retail positioning and visibility, financial planning, marketing strategy development, team recruitment, performance management, business growth and monitor market trends
Brand Manager
Masstige & Premium Brands
03.2012 - 08.2017
- Drove Bulgari to become a top performer in the company portfolio, accounting for 15% of total wholesale revenue through effective brand management and product positioning
- Orchestrated the market re-entry of the Salvatore Ferragamo brand, re-establishing its presence and achieving significant market penetration post-absence from retailer doors
- Launched and managed the Laura Mercier Instagram account in Kuwait, which was subsequently elevated to the Middle East page upon brand request, significantly increasing regional brand engagement and online presence
- Executed the most acclaimed product launch animation in Kuwait for Bulgari Le Gemme at Harvey Nichols, setting a new standard for launch events and enhancing brand prestige
- Brands: Bulgari, Juicy Couture, Elizabeth Arden, Salvatore Ferragamo, and Luara Mercier
- Scope: Brand strategy, creative development, evaluate marketing campaign performance against ROI goals, analyze market trends for opportunities, inventory forecasting and control, staff recruitment, product launches and promotions, and performance analysis
Assistant Resident Manager
Creation Company
02.2007 - 12.2011
Retail Manager
Radio Shack
06.2002 - 12.2006
Education
Business Administration - Management advanced Diploma -
Institute of Free Studies in Alexandria
Alexandria01.2002
Bachelor of Commerce and Business Management -
Ain Shams University
01.1998
Skills
- Market Penetration & Expansion
- Inventory & Financial Oversight
- Talent Acquisition & Development
- Strategic Sales Leadership
- Pricing Structures
- Targeted Coaching
- Brand Engagement
- Profit & Loss Management
- Identifying Emerging Markets
- Negotiation
- Operational leadership
- Documentation proficiency
- Consulting
- Business generation
Professional Highlights
- Spearheaded a strategic initiative that resulted in a 30% year-over-year sales increase for the Frederic Malle brand, significantly outpacing industry growth rates., Niche Fragrances
- Doubled the in-store presence of Narciso Rodriguez across AL-SHAYA retail locations, leveraging sellout growth to negotiate enhanced brand visibility., Shiseido Group
- Achieved a prestigious 4th place cumulative ranking for Memo fragrance at Harvey Nichols through strategic brand positioning and robust sales tactics., Niche Fragrances
- Strategically expanded the Laura Mercier brand footprint by securing three new retail locations within Sephora, enhancing brand accessibility and consumer reach., Shiseido Group
Keyskills
Market Penetration & Expansion, Strategic Sales Leadership, Brand Engagement, Inventory & Financial Oversight, Pricing Structures, Profit & Loss Management, Talent Acquisition & Development, Targeted Coaching, Identifying Emerging Markets
Personal Information
- Notice Period: 2 weeks
- Title: Strategic Business Growth Architect
Accomplishments
- Achieved Result by introducing Software for Type tasks.
- Collaborated with team of Number in the development of Project name.
- Supervised team of Number staff members.
- Achieved Result by completing Task with accuracy and efficiency.
Languages
Arabic and English
Full Professional
Timeline
Business Manager
EuroPerfumes
08.2023 - 03.2024
Country Manager
Luxuria
03.2019 - 07.2023
Department Manager
Niche Fragrances
05.2018 - 11.2018
Department Manager
Shiseido Group
09.2017 - 04.2018
Brand Manager
Masstige & Premium Brands
03.2012 - 08.2017
Assistant Resident Manager
Creation Company
02.2007 - 12.2011
Retail Manager
Radio Shack
06.2002 - 12.2006
Business Administration - Management advanced Diploma -
Institute of Free Studies in Alexandria
Bachelor of Commerce and Business Management -
Ain Shams University
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