Eileen Leoso
Poulsbo
Summary
Marketing Director – Traditional & Digital with experience leading integrated campaigns across social media, email marketing, e-commerce, and content creation. Proven ability to manage multiple brand identities simultaneously while driving engagement, revenue, and cohesive brand messaging across platforms.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Marketing Director – Traditional & Digital
Crabtree Brands LLC
Poulsbo, WA
03.2024 - Current
- - Lead marketing strategy and execution across five consumer brands, managing digital and traditional initiatives simultaneously.
- - Develop and execute integrated campaigns across social, email, paid advertising, events, and in-store promotions.
- - Manage Meta ad campaigns generating tens of thousands in tracked revenue with optimized ROI.
- - Oversee multi-brand email strategy, improving engagement through segmentation and targeted messaging.
- - Direct website development and e-commerce optimization across Shopify, Faire, and Squarespace platforms.
- - Produce branded visual and video content to support launches, wine dinners, tastings, and seasonal promotions.
- - Coordinate cross-brand promotions, loyalty integration, and campaign reporting to leadership.
Education
Bachelor of Science - Digital Marketing
Bellevue College
Bellevue, Washington, WA05-2026
Skills
- Digital Marketing Strategy
- Social Media Management
- Email Marketing
- E-Commerce (Shopify, WordPress)
- Content Creation & Copywriting
- Campaign Leadership
- Meta & Google Ads
- Analytics
- Brand Management
- Project Management
- Adobe Creative Suite
- Canva
Certification
- Google Ads Certified
- HubSpot Email Marketing
- SEO Fundamentals
Timeline
Marketing Director – Traditional & Digital
Crabtree Brands LLC
03.2024 - Current
Bachelor of Science - Digital Marketing
Bellevue College