Summary
Overview
Work History
Education
Skills
Timeline
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EILEEN VINAS

Henderson,NV

Summary

Dynamic operations and leadership professional with over 17 years of expertise in distribution, omni-channel fulfillment, and multi-unit retail management. Proven track record in managing budgets exceeding $150M, leading teams of over 700 employees, and driving exceptional KPI performance through effective change management initiatives. Renowned for cultivating strong vendor partnerships, mentoring emerging leaders, and enhancing safety, quality, and customer experience across fulfillment centers and retail networks. Committed to delivering operational excellence while fostering a culture of continuous improvement and innovation.

Overview

16
16
years of professional experience

Work History

Omni Distribution Center Site Manager

H&M
07.2020 - 12.2022
  • Managed two fulfillment centers simultaneously (Chino until July 2021; Perris from July 2020).
  • Directed Chino closure and Perris launch, ensuring seamless transition and continuity of operations.
  • Accelerated omni-channel e-commerce launch by 3 months ahead of schedule.
  • Oversaw automation rollout (Grey Orange), leading cross-functional change management.
  • Built vendor partnerships with 3PL providers, aligning expectations to H&M KPIs and safety standards.
  • Coached and mentored leadership teams across both sites, strengthening the succession pipeline.
  • Successfully planned, communicated, and executed the closing of Chino Fulfillment Center while simultaneously organizing, directing, and performing the building move to new location in Perris of
  • Managed the preponement of e-commerce channel within operation 3 months ahead of initial go-live date.
  • Created and facilitated change management for relevant stakeholders involved in the fulfillment center transition to the first black box omni operating solution with Grey Orange automation.
  • Ongoing collaboration with stakeholders to improve both IT solution and operation to drive results to meet target KPIs.
  • Fostered relationship with new 3PL vendor to establish expectations with H&M procedures and KPI results.
  • As a 3PL DC Manager at H&M, you will play a crucial role in overseeing and enhancing the day-to-day operations of our distribution center (DC) in collaboration with third-party logistics providers (3PLs). Your primary responsibility will be to ensure that all operations run efficiently, comply with established standards, and align with our sustainability goals. You will be tasked with strategically planning and monitoring the performance of 3PL operations, focusing on efficiency, service quality, cost management, and sustainability initiatives. In this role, you will manage the 3PL-DC H&M team, fostering a collaborative environment that encourages communication and teamwork. You will work closely with Regional Logistics Sales & Operations to address daily requests from sales teams and ensure that 3PL DC operations are aligned with forecasted quantities and service needs. Your ability to identify and resolve risks and issues in 3PL DC performance will be essential to maintaining high operational standards.

Retail Distribution Center Site Manager

H&M
05.2017 - 07.2021
  • Oversaw DC operations in partnership with 3PL vendor teams, driving SLA and KPI alignment.
  • Reduced CPP spend by 61% in Replenishment and 43% in Allocation within 7 months.
  • Reduced CPP by 20% and $.065 from go-live with new SAP solution by end of FY 2018.
  • Directed transition from KL/OST platform to SAP, stabilizing to a 99% fill rate within first year.
  • Lowered CPP by 20% and $0.065 per unit by end of FY2018.
  • Took fill rate from 92% to 99% in first year on old platform

District Sales Manager

H&M
10.2015 - 05.2017
  • DSM — Largest U.S. District | 2015–2017: Promoted to lead the largest H&M district, overseeing 30+ stores and 1,000+ employees.
  • Directed San Francisco market split, building district teams and Store Manager leadership.
  • Partnered cross-functionally to maintain KPI discipline and

District Sales Manager

H&M
09.2013 - 10.2015


  • Partnered cross-functionally to maintain KPI discipline and people-development momentum.
  • DSM — Multi-State Oversight (NV, CO, AZ, NM, UT) | 2013–2015: Managed 25 stores across 5 states with 800+ employees.
  • Mentored and promoted 84 leaders (goal: 55), surpassing development targets.
  • Achieved the highest Great Place to Work score in 2014 (+6% vs. U.S. and region).
  • Delivered the lowest shrink nationwide (2.4%) in 2014.
  • Opened 6 stores in 2 months in CO & AZ, leading recruiting, training, and operational setup.

Store Manager and Leadership Trainer

H&M
01.2009 - 01.2013
  • Managed $10M+ stores, delivered double-digit sales growth and profit gains.
  • Reduced shrink to 1.97% in 2009.
  • Selected as Leadership Workshop Trainer; supported West Coast expansion.

Department Manager

H&M
01.2007 - 01.2008
  • Oversaw 50% of store sales, managed recruiting and training.
  • Promoted to #1 volume store; reduced budgeted hour spending by 13%.

Education

B.A. - Psychology

University of California, Los Angeles (UCLA)

A.A. - Merchandise Marketing (Product Development)

Fashion Institute of Design & Merchandising (FIDM)

Skills

  • Operations Leadership & Budget Oversight
  • Multi-Unit Retail & Distribution Center Management
  • People Development, Coaching & Succession Planning
  • KPI / SLA Performance & Accountability
  • Safety, Quality & Customer Experience Optimization
  • Process Improvement, Systems Integration (SAP, automation)
  • Change Management & Large-Scale Transitions
  • Vendor & 3PL Partnership Management
  • Cross-Functional Collaboration (HR, IT, Finance, Safety)
  • Team leadership
  • Site inspection and management
  • Problem-solving
  • Quality assurance

Timeline

Omni Distribution Center Site Manager

H&M
07.2020 - 12.2022

Retail Distribution Center Site Manager

H&M
05.2017 - 07.2021

District Sales Manager

H&M
10.2015 - 05.2017

District Sales Manager

H&M
09.2013 - 10.2015

Store Manager and Leadership Trainer

H&M
01.2009 - 01.2013

Department Manager

H&M
01.2007 - 01.2008

A.A. - Merchandise Marketing (Product Development)

Fashion Institute of Design & Merchandising (FIDM)

B.A. - Psychology

University of California, Los Angeles (UCLA)
EILEEN VINAS