Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Eilina Lakou

Richmond,VA

Summary

Enthusiastic and results-driven communications specialist with a background in email marketing, social media content, and digital storytelling. Experienced in using CRM tools, video editing platforms, and design software to support engagement and brand visibility across campaigns. Proven ability to craft compelling messaging and support marketing strategies from planning to execution. Currently building hands-on skills in Meta Ads Manager and Klaviyo to grow in paid media and email automation, with a strong interest in working with beauty and wellness brands to drive lead generation and online growth.

Overview

5
5
years of professional experience

Work History

Marketing & Events Coordinator

Sportable
05.2024 - Current
  • Developed and executed digital marketing campaigns across social media platforms to increase brand awareness
  • Designed engaging visual content and promotional materials for events and online channels
  • Coordinated community events, including logistics, vendor communication, and attendee engagement
  • Monitored approximately 4 social media metrics and campaign performance to optimize outreach strategies

Front Desk Specialist

Hyatt Place
11.2023 - 01.2024
  • Delivered high quality customer service by managing check in and check out for an average of 50 guests per shift
  • Maintained detailed records of over 100 guest preferences and special requests, improving return guest satisfaction by 20 percent
  • Contributed to social media marketing efforts by writing and scheduling weekly posts that helped increase direct bookings by 15 percent over three months

Communications Specialist

Capital One
09.2021 - 10.2022
  • Created and distributed monthly newsletters to over 2,000 recipients, increasing internal and external engagement by 30 percent
  • Developed executive messaging and marketing materials for three major corporate announcements, helping drive a 20 percent spike in email click rates
  • Produced six video updates using CapCut and Canva, each averaging 700 views and strengthening company transparency and trust
  • Managed and segmented CRM contacts, leading to a 15 percent improvement in email open rates and more targeted customer outreach

Public Relations & Communications Intern

Rappahannock Electric Cooperative
08.2020 - 12.2020
  • Managed social media campaigns across Instagram, Facebook, and LinkedIn, increasing overall engagement by 35 percent in one semester
  • Created over 10 branded video reels for marketing and outreach, each generating an average of 1,500 views within the first week
  • Designed and tested targeted email campaigns sent to 5,000 subscribers, boosting conversion rates by 20 percent through A/B testing
  • Organized and tagged more than 200 digital assets, improving team workflow and supporting consistent content strategy execution

Education

Bachelor of Arts - Communications & Digital Studies, Minor in Business Administration

University of Mary Washington
Fredericksburg, VA
05.2025

High School Diploma -

JR Tucker High School
Richmond
05-2020

Skills

  • Strong verbal and written communication
  • Proficient in Adobe Photoshop
  • Proficient in Adobe Premiere Pro
  • Audio editing proficiency
  • Adobe After Effects proficiency
  • Proficient in software applications
  • Media communication skills
  • Data analysis proficiency
  • Proficient in Microsoft Office
  • Canva Pro expertise
  • English language proficiency
  • Proficient in Arabic
  • Intermediate French speaking

Languages

English
Native or Bilingual
Arabic
Native or Bilingual
French
Professional Working

Timeline

Marketing & Events Coordinator

Sportable
05.2024 - Current

Front Desk Specialist

Hyatt Place
11.2023 - 01.2024

Communications Specialist

Capital One
09.2021 - 10.2022

Public Relations & Communications Intern

Rappahannock Electric Cooperative
08.2020 - 12.2020

Bachelor of Arts - Communications & Digital Studies, Minor in Business Administration

University of Mary Washington

High School Diploma -

JR Tucker High School

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Eilina Lakou