Establishing and nurturing strong, long-term relationships with key national and industrial accounts.
Identifying strategic opportunities and cross-selling within existing accounts and developing new business with national clients..
Creating and implementing strategies to achieve sales targets and business objectives for national accounts.
Collaborating with various departments (sales, marketing, product development, etc.) to ensure customer needs are met and company goals are achieved.
Monitoring sales performance, identifying areas for improvement, and developing strategies to optimize results.
Proactively addressing client needs and resolving issues to maintain high levels of customer satisfaction.
Keeping abreast of market trends, competitor activities, and best practices to identify opportunities and challenges.
Participating in contract negotiations with national & industrial accounts to secure favorable terms for the company.
Ability to develop and execute strategic account plans to achieve business objectives.
Director Non-Commercial & Director of Sales
Sugar Foods Corporation
05.2015 - 02.2022
Responsible for AVENDRA North America (Hyatt, Marriott, Club Corp) and over 150 franchise groups.
Managing PFG/Vistar/Reinhart/EB Brown (47 DC’s) for the east. Responsible for $18MM in sales and growth
Increased AVENDRA Spend 15% YOY from 2015 – 2019. Double spend to $4MM
Set up national programs with Foodbuy and its members. 75% growth 2018-2019 totally growth over $2MM.
Oversee C-Stores and brokers for 18 states. National accounts include Speedway, RaceTrac, Travel Centers of America, Gate Petroleum and regional Circle K’s divisions.
National Account Manager
Sabra Dipping Company
08.2011 - 05.2015
Responsible for all national accounts, new & existing working thru the PepsiCo Foodservice NA Team.
Set up national account ideation sessions with PepsiCo teams and top 20 National Account Chains.
Gained and increased national account business with Non-Commercial and airports.
Took business from $8M in 2011 to over $32M the 2014. Consistent high double-digit growth.
National Business Development Manager – East Region
Nestle USA/ Chilled Beverages Ready To Drink Division
12.2007 - 08.2011
Responsible for national accounts, broker network, volume, funding and forecasting for a $25 million region.
Managing 8 foodservice/vending brokers in the Southeast covering 8 states.
Implemented national programs with Sodexo USA, Avendra, HMS Host, Hard Rock Café and Disney.
Grew 2009 volume from $2.3M to $4.5 M, which is 197% to prior year.
Foodservice Area Manager – Florida
Pepsi-Cola North America / PepsiCo Foodservice
03.2000 - 12.2007
Liaison between Pepsi-Cola Corporate and the Pepsi Bottlers within Florida.
Responsible for utilizing corporate funds to gain market share locally and internationally.
Develop financial presentations that will include equipment, marketing, advertising and growth.
National Account Sales Manager – New Business Development
Pepsi-Cola North America / PepsiCo Foodservice
03.2000 - 12.2007
Drive New Business Strategy by obtaining regional accounts delivering 8,000 to 300,000 Gallons per year.
Responsible for new business across all PepsiCo brands: Pepsi/Frito-Lay/Quaker Oats/Gatorade/Tropicana
Signed over 10 new business accounts delivering over 1M incremental gallons annually.
National Account Sales Manager – Subway
Pepsi-Cola North America / PepsiCo Foodservice
03.2000 - 12.2007
Managed over 100 Subway franchisee groups/owners in the Southeast market.
Effectively utilized trade budget of $750,000 to drive brand awareness and volume. While Aligning DA’s & AA’s
Senior Territory Manager / Distributor Manager
SYSCO West Coast, PFG and US Foods
- 01.2002
Distributor Manager for SYSCO West Coast, PFG and US Foods combined worth $12.3 million
Ranked 8th in the entire country with a 236.4% to plan for fiscal 2002.
Awarded the 2003 President’s Ring of Honor for PepsiCo Foodservice & Vending.
Manager of Beverage Products
Innovative Concept Group, Inc.
05.1998 - 03.2000
Managing Partner / General Manager / Manager
Chili’s Grill & Bar
04.1992 - 05.1998
General Manager / Manager
Miami Subs, Inc., USA
03.1990 - 04.1992
Director of Special Promotions
Shell-Winners Circle Resorts Int.
03.1989 - 12.1989
Marketing Supervisor / Representative
Vistana Resorts
01.1987 - 03.1989
Education
Bachelor of Arts - Criminal Justice
University of South Florida
Tampa, FL
01.1987
Skills
Detail-oriented approach
Strategic issue analysis
Cross-functional teamwork
Problem solving
Community Service
President of Gasparilla Social Krewe – Krewe of Brigadoon, Jesuit High School/Academy of Holy Names - Dad’s Club Volunteer, Legacy Society and Committee Member for Jesuit High School and Academy of Holy Names, Corpus Christi Catholic Church Usher - Volunteer Committee Member/Catholic Fundraising Committee, Temple Terrace Little League Coach, Temple Terrace Golf & Country Club Social Member Committee
Timeline
Director National Accounts & Industrial Sales
Sugar Foods Corporation
02.2022 - 07.2025
Director Non-Commercial & Director of Sales
Sugar Foods Corporation
05.2015 - 02.2022
National Account Manager
Sabra Dipping Company
08.2011 - 05.2015
National Business Development Manager – East Region
Nestle USA/ Chilled Beverages Ready To Drink Division
12.2007 - 08.2011
Foodservice Area Manager – Florida
Pepsi-Cola North America / PepsiCo Foodservice
03.2000 - 12.2007
National Account Sales Manager – New Business Development