Ekaterina (Katia) Lee

A sales development representative focused on prospecting, moving, and qualifying leads through the sales pipeline and delivering those leads to the sales team.

• Follow BDR prospecting and pre-qualifying process, achieving a 50% open rate on email campaigns
• Incorporate LinkedIn Strategy as part of sales flow
• Utilizing prospecting and research tools
• Onboard new hires as the team grew

Achievements:

• Generated 1,000 leads with a 500% increase YoY at AWS Re:Invent Conference
• Developed and executed sales strategies to increase customer acquisition and revenue growth
• Conducted market research and analyzed data to identify new business opportunities
• Achieved monthly and quarterly sales targets consistently
• Contributed to the growth of the company's customer base and revenue by 30% over one year

• Participate in daily collaboration with Product and Engineers in order to create test strategy.
• Promoted within two years twice for wealth of domain expertise across company , knowledge of business functions from customer’s perspective.
• Collaborated with QE team to establish, meet and maintain quality product delivery thresholds based on best-practices.
• Organized peer to peer learning sessions and knowledge transfer meetings as needed.

• Develop and implement strategic outreach cadences for various industries, including retail, to generate qualified leads and drive sales growth.
• Increased conversion rate from ~9% to ~30% in my first month.
• Increased revenue by identifying and pursuing new business opportunities in target markets.
• Streamlined sales processes to improve conversion and drive results.
• Utilize CRM tools to manage and track lead progress, ensuring timely follow-up and maximizing conversion rates.
• Maintain strong relationships with existing clients, providing exceptional customer service and identifying upsell opportunities.
• Lead and mentor junior BDRs, providing guidance and support to enhance team performance and achieve departmental goals.