Elaine Ballew
Athens,Alabama
Summary
Successful Executive Vice President with over 25 years of diverse and extensive experience in leadership, organization, business development, marketing, communications, and financial performance execution across multiple facets of business within various industries. Results-driven professional possessing a breadth of knowledge that has fostered success across critical business parameters within several organizations, enabling those organizations to reach higher levels of performance and recognition by optimizing financial acumen, performance, and sales. Core proficiencies in revenue optimization, operations management, national account sales, new construction, strategic planning, team building, repositions, overseeing capital revelation projects, and marketing. Driven leader committed to a human capital strategy fostering professional development for team members at all organizational levels within a business portfolio. Prosperous in creating a performance-based culture that provides support and strategic business plans for all assets. Possesses specialized experience in architectural and interior planning for multifamily development projects as well as assisting with all market data and financial forensics for acquisitions. Expert in cultivating a strategic vision to meet human capital, financial goals and objectives that ensure partnerships with internal as well as external stakeholders drive corporate success. Persistent leader eager to lead and grow organizations. Skilled in strategic planning, problem-solving, and communication with good understanding of business principles, project management and team leadership. Collaborative with relentless work ethic. Top-notch with prove n track record of success leading and growing organizations. Strong background in strategic planning, financial management and team development. Skilled in identifying opportunities and implementing practical business strategies with commitment to staying informed about latest trends, technologies and best practices.
Overview
14
14
years of professional experience
Work History
Executive Vice President
Forty 2 LLC
01.2020 - Current
- Managed corporate operations, business development strategy implementation and marketing for multiply sites
- Lead for Contract Coordination, Development, Negotiation, Execution and Oversight activities necessary to secure the services of one or more contractors as may be required for development or construction projects
- Conduct necessary market research for market values, rental rates, operating expenses, construction costs, new product supply, job growth and labor costs as necessary to accurately assist with underwriting new development opportunities
- Coordinate with design consultants and obtain internal approval for design concepts of proposed new development opportunities that may become Projects
- Establishing and managing budgets for development opportunities
- Project progress and implementation of management controls for cost, schedule, performance, and quality
- Developed and maintained a specialized human capital strategy - Recruit, hire, train and manage necessary regional team members
- Establishing cost methodologies and the utilization of historical data for use in internal conceptual estimating and ensuring the same is properly used in all budgets
- Created standard specifications, policies, procedures, and forms to enhance quality control, budget compliance and timely completion
- Document preparation, budget compilation, approval of procurement and draw request procedure
- Lead development team coordination with owners, and property management team, on facilitation of turnovers of Project and lease up
- Project management of capital improvement work and property improvement
- Leading inspection and quality control of all construction phases and providing real-time progress reporting to ownership informing key decisions
- Key Accomplishments
- Directly led eight new construction projects in 5 states: reaching pivotal deadlines for construction loans occupancy goals
- Directly analyzed budgets, architectural drawings, design, and construction changes for all lease ups
- All construction inspections from start to finish review process and timelines
- Directly led the sale of three projects from inspections to due diligence
- Direct contribution to securing investors for current and future projects
- Develop a motivated and top performing revenue management team and workforce aligned with organizational goals and strategies.
- Surpassed expectations by achieving unprecedented growth in first year of operation by effectively building high performing teams and using analytics to measure achievable results
- Developed innovative sales and marketing strategies to facilitate business expansion
- Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations
- Managed financial, operational and human resources to optimize business performance
- Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities
- Initiated strategy to drive company growth and increase market share and profitability
- Analyzed industry trends and tracked competitor activities to inform decision making
- Oversaw divisional marketing, advertising and new product development
Vice President Chief Revenue Officer
BallCorps LLC
01.2019 - 01.2020
- Developed and lead performance, strategy, and alignment of the organization’s revenue operations; direct the performance of all functions within the organization, including sales, marketing, and customer success, aligning with growth targets
- Collaborate with the CEO and other leadership to develop the annual business plan and growth targets
- Develop and execute short/long-term strategies for sales, marketing, customer acquisition and engagement
- Grow, and develop a dynamic sales and marketing team; mentor and provide leadership to a growing business and develop an engaging and positive work culture and successful human capital strategy
- Direct and lead sales, new product launches, the development and execution of marketing plans and budgets
- Hire and train all business development staff; coach team; design and implement compensation plans
- Forecast and achieve consistent revenue and pipeline growth
- Recruit and develop a prosperous sales business; lead the demand generation function with marketing budget management
- Key Accomplishments:
- Directly covering new business sales, marketing, and partner strategy; delivering high revenue growth for startup company; exceeded sales targets and metrics
- Led efforts to improve sales force execution and drive sales and revenue growth by 40% in under a year
- Develop a motivated and top performing revenue management team and workforce aligned with the goals of the organization
- State Director of Corporate Partnerships, This Is Alabama - Alabama Media Group
01.2016 - 01.2019
- Prepared, analyzed, and led marketing initiatives that support revenue goals across markets
- Maximized existing partnerships while cultivating new partnerships that were aligned with long term goals and objectives
- Ensured strategies were being executed and met expected results through the analyzing and reporting on monthly data
- Collaborated with internal teams, ensure sales budgets and KPIs are met and exceeded, unlocking further sales growth
- Researched, created strategies regarding partners to drive sales growth; played an active role in negotiating deals
- Key Accomplishments:
- Focused on continuous improvement by familiarizing with current market trends and best practices
- Played a key role in accelerating revenue growth by developing new business through a consultative, solutions-oriented sales approach, keen insight into client’s businesses, and help them by meeting their marketing objectives by leveraging services
- Proven and mastery sales management experience in multimedia sales including digital advertising.
- Worked effectively in fast-paced environments
- Excellent communication skills, both verbal and written
- Identified issues, analyzed information and provided solutions to problems
Executive Director
Madison City Chamber of Commerce
01.2014 - 01.2016
- Key representative and advocate for business owners and employers in a community
- Promoting and strengthening the community by building prosperity through a healthy economy and a strong business sector
- Created, oversaw, and managed chamber activities, functions, and financial resources, along with fundraising, sales, administrative, budgeting, accounting and personnel functions
- Planning, organizing, and promoting a range of services and events for members included the State of the City Address
- Created and maintained website that features local business news as well as membership directory
- Implemented lectures, workshops and training seminars on different management issues and opportunities
- Fundraising Annual Award programs that showcase businesses and business leaders
- Worked with board of directors to develop and implement by-laws, government regulations and policies
- Worked with Economic Development team on city events, new business development and city future acquisitions
- Key Accomplishments:
- Grew overall end of year profit by more than 60% within the first year at the Chamber
- Increased revenue and decreased expenses annually resulting in more programs and opportunities for members
- Secured large first-ever presenting sponsorships for annual events as well as increasing attendance and revenue for all events
- Implemented the several of the largest events for the City of Madison
- Presented the Strategic Plan and vision to the Madison City Council, securing level increased funding than the previous year
- Redesigned and launched the Chamber website (www.madisonALchamber.com) offering individualized, broader participation for members and bringing e-commerce to the chamber
- Awarded Coin to the City by the Mayor and City in recognition for contribution to business growth as well as economic development for the city.
Area Asset Manager
Rohdie Management
01.2010 - 01.2014
- Supervised and utilized a brokerage network and outside consultants; maintained working relationships and acted as the real estate resource for other staff in the region
- Communicated and implemented corporate policies and procedures; collaborated with key customers to create, maintain and update the strategic plan
- Partnered with managers to utilize gap strategy and at-risk lists to strategically prioritize actions to maximize market potential
- Gathered and analyzed information on the potential of the market and each restaurant in the assigned geographical area
- Managed annual budgets of up to $10M, tracking both revenue and expense management; negotiated contracts $50k -$100k
- Led client-specific annual business plan and services program, including year-end review to assess customer satisfaction and identify future needs
- Directed fulfillment of all contractual obligations for each client with various internal departments
- Managed multiply assets for both local and for foreign investors as the liaison for company in the United States
- Analyzed various property related financial reports to help increase economic occupancy and NOI on a monthly basis
- Recruited, trained, and monitored team activity; directed teams in multiple states with a track record of growth with each team
- Key Accomplishments:
- Negotiated terms and conditions of real estate agreements; partnered with required cross-functional teams to optimize the site development and internal approval processes.
Education
BBA - Marketing and Management, Management
Athens State University
Athens, AL1995
Real Estate License -
National School of Real Estate
Huntsville, AL2008
Skills
- Drives value through effective leadership, financial insight, and innovative business strategies across multifamily portfolio
- Proven success in budgeting, financial management, team development, and performance management
- Track record of delivering quantifiable results to the organization (ie analyze opportunities/risks, develop and execute related action plans and deliver results
- Overseeing and optimizing performance of multifamily portfolio
- Experienced digital marketing leader with a track record of building high-performance teams
- Forward-thinking technologist with deep understanding of the intersection of technology systems and customer experience
- Creative problem solver who motivates team members and cross-functional stakeholders toward innovation
- TECHNICAL COMPETENCY
- MS Office Suite, Power Point, Excel, QuickBooks Online, One Site, Salesforce, PowerPoint
- Ad Words Certification
Affiliations
Leadership Huntsville Class 29
Leadership Board for American Heart Association
Past President of North Alabama Apartment Association
State Delegate for the State of Alabama Apartment Association
Board of Directors for North Alabama Mountain and Lakes
Board of Directors for North Alabama YMCA
President, Multifamily Council / Home Builders Association
Business Alabama Magazine Top Movers and Shapers
Timeline
Executive Vice President
Forty 2 LLC
01.2020 - Current
Vice President Chief Revenue Officer
BallCorps LLC
01.2019 - 01.2020
01.2016 - 01.2019
Executive Director
Madison City Chamber of Commerce
01.2014 - 01.2016
Area Asset Manager
Rohdie Management
01.2010 - 01.2014
BBA - Marketing and Management, Management
Athens State University
Real Estate License -
National School of Real Estate
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