Eleanor McMahon Sachs
Marblehead, MA,MA
Summary
Seasoned marketing communications strategist professional experienced in representing national consumer brands. Demonstrated expertise in developing and executing highly-effective communications and partnership strategies. Creative thinker and loyal team player with proven writing, client and team relations, as well as special event management skills.
Overview
29
29
years of professional experience
Work History
President, Founder
Virtu Media
11.2015 - Current
- Supporting national consumer lifestyle brands with all-encompassing communications strategies designed to fit each clients’ specific needs and priorities
- Listening to clients’ needs, wants and priorities to develop and execute highly-effective communications strategies to reach target audiences in effective ways, while leveraging brand heritage and distinct voice
- Developing a broad scope of media and marketing materials; writing and editing press releases, advertorials, promotional mailers, executive briefs, talking points and speeches
- Supporting multi-million dollar brands through media relations, new product launches, special events, grassroots efforts, strategic partnerships
- National consumer clients include AKU Footwear, Boxed Water, Gordini, Tecovas, The Original Muck Boot Company, Schoeller, XTRATUF
- Leveraging established relationships with national consumer media to educate influencers around clients’ products, benefits and messaging
- Regularly conceptualizing, managing and hosting creative brand experiential media events and facilitating strategic partnerships for clients
Executive Vice President
CGPR
12.2006 - 11.2015
- Developed client relationships, account teams, PR strategy planning and execution for such national consumer brands as adidas Outdoor, Bikes Belong, Canada Goose, Eastern Mountain Sports, Filson, Gramicci, the Outdoor Retailer Show, PrimaLoft, W.L
- Gore & Associates (GORE-TEX and WINDSTOPPER) and Wilson Tennis
- Wrote and edited a variety of communications materials from regular press releases and pitch emails to newsletters and briefing documents
- Conceptualized, managed and executed global media trips, major special events and new product launches
- Spearheaded agency business, budgets, employee relations and overall direction with company President
- Supported, developed and participated in agency new business pitches
Director, Account Supervisor, Senior Account Executive and Account Executive
Weber Shandwick Worldwide
01.1999 - 01.2006
- Led Ocean Spray account, including “Big Apple Bog” at Rockefeller Center from concept to execution, new product launches and ongoing creative proactive media outreach for Cranberry, White Cranberry, Grapefruit, Craisins and Fresh Cranberry products
- Managed development of all communications materials and media relations programs, consumer events and media showrooms for clients including CVS/pharmacy, General Motors, OnStar and J
- Jill
- Secured and coordinated placements with such top-tier publications as The Wall Street Journal, The New York Times, USA Today and “The Today Show”
Account Executive
Brotman•Winter•Fried Communications
01.1996 - 01.1999
- Managed major special events for the Bartenders’ Ball, Fannie Mae Foundation’s Help the Homeless Walkathon, Fight for Children’s Fight Night, and Les Halles’ Bastille Day
- Obtained publicity and served as spokesperson for Ringling Bros
- And Barnum & Bailey, Disney on Ice, Legg Mason Tennis Tournament; wrote press releases and newsletters on a regular basis
Education
Bachelor of Arts - English Literature, French
Miami University
Oxford, Ohio05.1995
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Miami University Dolibois European Center
03.1994
Skills
- Organizational leadership
- Program management
- Industry partnership development
- Relationship and team building
- Strategic planning
- Media relations
- Brand management
- Strategic planning and execution
- Effective communication
- Verbal and written communication
Timeline
President, Founder
Virtu Media
11.2015 - Current
Executive Vice President
CGPR
12.2006 - 11.2015
Director, Account Supervisor, Senior Account Executive and Account Executive
Weber Shandwick Worldwide
01.1999 - 01.2006
Account Executive
Brotman•Winter•Fried Communications
01.1996 - 01.1999
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Miami University Dolibois European Center
Bachelor of Arts - English Literature, French
Miami University
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