Elena Lopez
Santa Clara,CA
Summary
Public Relations professional with a proven track record in creating and executing strategic communication plans. Adept at managing media and analyst relations, securing top tier media coverage, and driving successful PR campaigns. Known for collaborative teamwork and achieving consistent results that exceed client expectations.
Overview
5
5
years of professional experience
Work History
Marketing Specialist
Cheng Plastic Surgery
01.2025 - Current
- Conducted patient outreach for surgical footage, testimonials, and reviews
- Conducted media and influencer outreach leading to increased website traffic and revenue
- Submitted award applications
- Oversaw all social media accounts and assisted with content creation
- Developed and maintained social media marketing calendar
- Led and organized monthly events
- Managed name space reputation and community review sites including Yelp, Google, and Facebook
- Analyzed, tracked, and recorded website referral data from Google Analytics
Public Relations Account Executive
JMAC PR
11.2021 - 05.2024
- Served as the account lead and day-to-day contact for a number of clients in the technology sector
- Developed and maintained strong industry relationships with media and analysts
- Wrote and distributed press materials including pitch letters, press releases, blog posts, byline articles, and briefing documents
- Worked to secure coverage in tier one publications
- Conducted research and media monitoring to maintain a current knowledge base of the client's business
- Managed speaking engagements, proposals, and award applications
- Created and maintained media lists
- Put together monthly PR reports to keep clients and stakeholders informed of media coverage, industry trends, and overall PR activities
Public Relations Coordinator
Creative Haus Digital Marketing Agency
10.2020 - 10.2021
- Conducted media outreach to secure coverage and Q&A/interview opportunities
- Conducted daily media monitoring for potential coverage and trending news
- Developed pitches, press releases, media lists, blog posts, and assisted with PR plans
- Led influencer outreach to organize collaborations
- Tracked engagement on all social media accounts and assisted with content creation
Education
Bachelor of Science - Communication With An Emphasis in Public Relations
California Polytechnic State University
Skills
- Bilingual (English and Spanish)
- Proficient with G-Suite, Excel, and Word
- Knowledge of Photoshop, InDesign, and Canva
- Experience using Cision and Muck Rack
Timeline
Marketing Specialist
Cheng Plastic Surgery
01.2025 - Current
Public Relations Account Executive
JMAC PR
11.2021 - 05.2024
Public Relations Coordinator
Creative Haus Digital Marketing Agency
10.2020 - 10.2021
Bachelor of Science - Communication With An Emphasis in Public Relations
California Polytechnic State University
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