Elena Matos
Tuscaloosa,AL
Summary
Driven individual with a team-player attitude, and exceptional poise. Eager to learn more about digital media and content creation. Experienced in social media practices and content management. Committed to furthering abilities and taking on challenges.
Overview
3
3
years of professional experience
Work History
Social Media Coordinator
Next Owner Automotive
Tuscaloosa, AL
01.2025 - Current
- Develop and implement social media content strategies to increase brand visibility and engagement across multiple platforms.
- Analyze competitors' activities on different platforms for benchmarking purposes.
- Update social media accounts, such as TikTok, regularly with original content videos.
Social Media Coordinator
Image Makers Salon & Spa
Tuscaloosa, AL
05.2024 - Current
- Manage all social media content.
- Engage with the online community, responding to comments and messages to foster a positive brand image.
- Monitor social media trends and leverage insights to optimize content strategy and improve audience engagement.
- Manage daily content creation and curation for Facebook, TikTok, and Instagram, aligning with brand voice and marketing goals.
- Manage day-to-day interactions with followers and responded promptly to customer inquiries or complaints.
- Create content videos to boost follower engagement.
Retail Associate & Social Media Manager
The Toy Shoppe
Northport, AL
05.2022 - Current
- Thorough knowledge of store merchandise, current sales, and promotions.
- Assist with conducting merchandise stock counts and reported discrepancies to supervisor.
- Greet customers to determine wants or needs.
- Handle customer feedback, implementing suggestions to improve the shopping experience.
- Recommend, select ,and locate merchandise based on customer desires.
- Create engaging content that led to bringing in more customers.
- Help manage and track social media accounts.
Education
High School Diploma -
Tuscaloosa Academy
Tuscaloosa, AL04-2024
Bachelor of Arts - Public Relations
The University of Alabama
Tuscaloosa, ALSkills
- Social Media Content Management
- Strategic SEO Selection
- Client Relationship Management and Engagement
- Content Curation
- Video and Photo Editing
- Adaptability
Accomplishments
- Fall 2025 Deans List
- Tuscaloosa Academy Varsity Soccer Captain
Affiliations
- Tuscaloosa Civinettes
- Tuscaloosa Academy Key Club
- God Squad
- Miracle League Volunteering
Timeline
Social Media Coordinator
Next Owner Automotive
01.2025 - Current
Social Media Coordinator
Image Makers Salon & Spa
05.2024 - Current
Retail Associate & Social Media Manager
The Toy Shoppe
05.2022 - Current
High School Diploma -
Tuscaloosa Academy
Bachelor of Arts - Public Relations
The University of Alabama
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