ELIANA NIETO

Dynamic bilingual sports marketing and project management professional with 14+ years leading 360 campaigns, sponsorship integrations, and multi-platform activations for some of the world’s biggest soccer properties — including FIFA World Cups 2010, 2014, 2018 and Copa América 2015. Expert in connecting brands with fans through creative storytelling, live broadcast integrations, digital extensions, on-site experiences, and rights-compliant executions. Proven track record managing workflows across broadcast, digital, social, and experiential platforms. Skilled at partnering with sales, creative, production, research, strategy, and external agencies to deliver seamless, high-impact custom programs that meet client KPIs and generate incremental revenue. Deep understanding of soccer structures, match windows, commercial inventory, sponsorship rules, and audience insights for U.S. Hispanic and LATAM markets. Most recently consulted on Monster X Tour Central America, adapting a U.S. sports entertainment property for Hispanic audiences and delivering culturally resonant campaigns across the region.

Marketing professional with solid foundation in strategic planning and campaign execution. Known for delivering impactful marketing solutions that drive brand growth and customer engagement. Highly reliable team player who adapts to evolving market needs and collaborates effectively to achieve results. Skilled in digital marketing, market research, and client relationship management.

Dedicated sales and marketing professional with proven success exceeding goals, retaining customers and maintaining strong reputation for customer satisfaction. Exceptional knowledge of [Location] market conditions and extensive network of title, inspection and banking professionals.

Experienced leader with strong background in guiding teams, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for collaborative approach and commitment to excellence.

Proactive and goal-oriented professional with excellent time management and problem-solving skills. Known for reliability and adaptability, with swift capacity to learn and apply new skills. Committed to leveraging these qualities to drive team success and contribute to organizational growth.

Thorough team contributor with strong organizational capabilities. Experienced in handling numerous projects at once while ensuring accuracy. Effective at prioritizing tasks and meeting deadlines.

Demonstrates strong analytical, communication, and teamwork skills, with proven ability to quickly adapt to new environments. Eager to contribute to team success and further develop professional skills. Brings positive attitude and commitment to continuous learning and growth.

Marketing professional with significant experience driving impactful campaigns and strategies. Strong focus on collaboration and achieving measurable results. Skilled in market analysis, digital marketing, and brand management. Reliable and adaptable, consistently meeting evolving business needs with high standards.

• Olympic Games London 2012: regional client hospitality & sports content support
• Miami Open: sponsor activations & premium client experiences
• NBA All-Star: client events & brand integrations
• Masters Tournament: hospitality & sports programming collaboration
• OFFSIDERS Soccer Show (Clubhouse): Creator First award winner (2021)