Summary
Overview
Work History
Education
Skills
Timeline
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Elijah Dowdy

Piscataway

Summary

Dynamic marketing professional with proven expertise in campaign development, market analysis, and digital marketing. Excelled at Planet Fitness by leveraging data insights to surpass sales goals. Skilled in communications management and promotional planning, consistently delivering engaging content and strategic market research. Demonstrated ability to innovate and drive results, with a keen eye for new market opportunities.

Overview

3
3
years of professional experience

Work History

Marketing Specialist

Planet Fitness
12.2024 - Current


  • Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
  • Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
  • Managed campaigns for various clients that consistently exceeded sales goals.
  • Used various market research tools and techniques to gather, analyze and interpret data.
  • Collaborated with other businesses for marketing campaigns.

Business Development and Marketing Assistant

Razac Products
09.2021 - 11.2024
  • Created engaging content for Instagram.
  • Proofread marketing collateral ahead of printing to eliminate errors.
  • Updated spreadsheets with statistical, financial and non-financial information.
  • Input new data, updated old records and cross-checked information to keep marketing database up-to-date.
  • Researched and evaluated potential new markets and products.

Marketing Intern

USA Sport Group
01.2023 - 04.2023

• Managed and updated company databases and customer relationship management systems.
• Supported the marketing team in daily administrative tasks (creating social media content, market research, responding to emails).

Education

Bachelor of Science - Sports Management

Rutgers University
New Brunswick, NJ
01-2025

Skills

  • Promotional planning
  • Communications management
  • Scheduling
  • Campaign tracking
  • Campaign development experience
  • Market analysis
  • Digital marketing

Timeline

Marketing Specialist

Planet Fitness
12.2024 - Current

Marketing Intern

USA Sport Group
01.2023 - 04.2023

Business Development and Marketing Assistant

Razac Products
09.2021 - 11.2024

Bachelor of Science - Sports Management

Rutgers University
Elijah Dowdy