Elijah Horstman
Saint Henry,OH
Summary
In my time of working with WheyCafe, I had experience in mostly copywriting, organic social media advertisements, influencer recruitment and email campaigns. Along with these jobs I had also been responsible for advertising campaigns on social media, lead magnet production and blog post. Time management has played a huge part in my role along with communications, creativity and research. Looking for a new professional challenge to expand my marketing/copywriting knowledge.
Overview
1
1
year of professional experience
Work History
HVAC Installer
Buschur's Refrigeration
Saint Henry, OH
07.2024 - Current
- Performed installation of residential and commercial HVAC systems, including air conditioning units, furnaces, heat pumps, air handlers, and ductwork.
- Installed condensate lines, gas piping, venting systems for water heating appliances, exhaust fans.
- Pulled electrical wiring for new installations or repairs to existing HVAC systems.
- Inspected job sites prior to beginning work to identify any potential safety hazards or obstacles that could affect the job.
- Utilized hand tools such as wrenches, screwdrivers, drills, saws, as well as power tools like pipe cutters and benders when performing tasks related to HVAC installations.
- Cleaned up job site upon completion of work to ensure a safe environment for customers.
- Communicated regularly with supervisor regarding progress on projects and any challenges encountered during the course of work.
- Wired both line and low voltage to heating and cooling equipment.
- Attended employee meetings and training to learn about new techniques, trends and technologies.
- Interpreted construction drawings and cut sheets in field.
- Installed and maintained residential and commercial HVAC systems to ensure optimal operation and energy efficiency.
- Performed ductwork repairs and modifications to improve system airflow and indoor air quality.
- Tested pipe, tubing joints, and connections for leaks.
- Installed furnaces, boilers and A/C units in new and existing buildings and assessed functionality of existing units.
Marketing and Advertising Manager
WheyCafe
Saint Henry, OH
02.2024 - Current
- Developed and implemented comprehensive marketing strategies to increase brand recognition and market share.
- Analyzed data from marketing campaigns to develop insights into consumer behavior patterns.
- Developed pricing strategies to maximize profits while maintaining competitive edge in the market.
- Oversaw website design projects including layout changes and content updates.
- Reviewed competitor activities in terms of products offered, prices charged, promotions run.
- Monitored online presence by managing SEO and SEM efforts across multiple channels.
- Evaluated effectiveness of existing marketing plans and campaigns; made necessary adjustments accordingly.
- Established relationships with key industry players and influencers within target markets.
- Ensured compliance with all relevant laws and regulations pertaining to advertising activities.
- Created promotions campaigns that drove strategic initiatives and raised awareness of new products.
- Developed attractive and engaging print and digital ads.
- Developed and implemented advertising strategies to drive substantial growth.
- Developed and implemented strategic sales and branding strategies to drive product growth.
- Wrote strong advertising copy for use in email blasts, social media posts and online ads.
- Devised updates to company online presence, including main business website.
- Tracked and assessed data to make immediate changes to underperforming strategies.
Education
High School Diploma -
St Henry High School
Saint Henry, OH05-2023
Skills
- Project Management
- Graphic Design
- Content Creation
- Multichannel marketing
- Market Research
- Increasing public awareness
- Creative Problem-Solving
- Effective Communication
- Budget understanding
- Product Development
- Social Media Management
- Campaign Development
- Affiliate marketing
- Advertising Management
- Advertising Campaigns
- Influencer partnerships
Affiliations
- powerlifting competitor
- avid hunter and fisher
- investing
- dog training
Accomplishments
- Captain of high school football an baseball team
- 1st Team All Conference in Baseball
- Competed and placed in both Youth and High School Powerlifting Nationals
- National Record Squat
Timeline
HVAC Installer
Buschur's Refrigeration
07.2024 - Current
Marketing and Advertising Manager
WheyCafe
02.2024 - Current
High School Diploma -
St Henry High School
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