Elisheva Rothstein
New York,NY
Summary
Senior-level Director of Design and Merchandising with comprehensive experience in all aspects of women’s sportswear, activewear, swimwear, and jeanswear. Demonstrated success in brand building, forecasting style, fashion, and color trends, consistently increasing market share for existing brands, as well as brand launches. An analytical director with a unique combination of creative flair and organizational sensibility. Extensive experience hiring, training, and mentoring large and small, cross-functional creative teams.
Overview
36
36
years of professional experience
Work History
Creative Director
A & E DESIGNS
01.2009 - Current
- Project based consulting
- Brand and product development for new launches and invigorating mature brands
- Utilized data and analytics to measure the impact of creative initiatives, making data-driven decisions to guide future strategies.
- Designed work that strongly communicated brand narrative, goals and concepts.
SVP • Design & Merchandising
JONES JEANSWEAR
01.2004 - 01.2008
- Directed all phases of design and product development for 6 denim brands, their derivative brands, and a private label division
- Combined volume exceeded $400 million
- Collaborated with senior management on long-term planning initiatives that aligned with corporate goals.
- Hired, trained, and mentored creative teams to maximize productivity.
VP • Design & Merchandising
TAHITI SIGNAL
01.1999 - 01.2000
- Recruited to direct all aspects of design for a newly merged importer of branded, licensed and private label apparel for women’s, men’s and children’s in a wide variety of price points
- Analyzed market trends to identify opportunities for growth within existing markets or new ones.
Director • Design & Merchandising
BABY TOGS
01.1994 - 01.1996
- Restructured the merchandising and design staff enabling the company to design and produce more competitive product lines with a sharper focus and updated fashion look
Fashion Director, VP • Womenswear
GITANO GROUP
01.1989 - 01.1993
- Directed and coordinated the design and merchandising of 11 divisions, with combined sales exceeding $400 million.
- Identified and created new key items, coordinating individual divisions' key items to produce multiple sales at retail.
- Developed and conducted presentations to major retailers and decision-makers.
Education
Interior Design -
F.I.T.
Liberal Arts -
BROOKLYN COLLEGE
Skills
- Brand Strategy Implementation
- Trend and Color Forecasting
- Creative Leadership
- Team Development
- Critical Thinking
- Complex problem solver
- Effective Collaboration
- Strong Organizational Skills
- Photoshop
- InDesign
- Illustrator
- AutoCAD
- Revit
Timeline
Creative Director
A & E DESIGNS
01.2009 - Current
SVP • Design & Merchandising
JONES JEANSWEAR
01.2004 - 01.2008
VP • Design & Merchandising
TAHITI SIGNAL
01.1999 - 01.2000
Director • Design & Merchandising
BABY TOGS
01.1994 - 01.1996
Fashion Director, VP • Womenswear
GITANO GROUP
01.1989 - 01.1993
Interior Design -
F.I.T.
Liberal Arts -
BROOKLYN COLLEGE
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