Summary
Overview
Work History
Skills
Timeline
Elisheva Shalom

Elisheva Shalom

Santa Fe,NM

Summary

Over a decade of experience in business development, sales, account management, and market research across diverse industries including natural products, cannabis, and retail, with a track record of success in driving sales growth and fostering lasting client relationships. Excels in identifying opportunities, strategizing solutions, and delivering results. Ability to manage multiple tasks, meet deadlines, and adapt to dynamic environments and learn new systems quickly. Committed to personal growth and excellence in all areas. Values working with integrity and teamwork while motivated to improve in all aspects of work and life.

Overview

21
21
years of professional experience

Work History

Sales and Account Manager

GRP NM LLC
06.2024 - Current

Managed a diverse portfolio of accounts, ensuring each client received personalized attention and support.

  • Increased sales revenue by identifying and pursuing new business opportunities.
  • Managed portfolio of 50 accounts totaling over $100k in sales in 2 months.
  • Contacted regular and prospective customers to explain product features and solicit orders.
  • Implemented effective sales strategies to expand market share within the assigned territory.
  • Developed and maintained long-term relationships with key clients for sustained growth.
  • Attended industry conferences and events, establishing valuable networking connections for potential partnerships.
  • Recognized as a top performer among peers, consistently achieving high levels of customer satisfaction and retention rates.

Sales Representative

Green Paradise/Sunland Cannabis Farm
01.2024 - 05.2024
  • Expanded customer base through cold calling, networking, and relationship building, regularly communicating with top 150 buyers.
  • Increased repeat business by fostering trust-based relationships with key accounts through regular communication.
  • Collaborated with marketing to create impactful promotional materials for increased brand awareness.
  • Utilized CRM software to manage client information, track leads, and monitor sales progress.
  • Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
  • Utilized social media platforms to engage with potential customers and build brand awareness.
  • Produced $130k revenue and 20 new accounts in a four month period without any previous relationships in the territory.

Independent Sales and Business Development Consultant

Various Companies
05.2019 - 12.2023
  • Managed account relationships, closing sales through effective communication and product knowledge.
  • Analyzed competitor products, pricing, and market trends to ensure competitive positioning.
  • Led a producer vetting processes to maintain quality standards for procurement.
  • Developed customized solutions for clients, resulting in enhanced customer satisfaction and retention.
  • Achieved targeted revenue growth by implementing effective sales strategies and tactics.
  • Leveraged CRM tools to effectively manage leads, ensuring timely follow-up and improved conversion rates.

Sales And Purchasing Manager

Curaleaf Maryland
12.2017 - 05.2019
  • Developed and maintained relationships with suppliers to ensure a consistent supply of processing materials.
  • Engaged in product training, demonstrations, and consumer awareness events.
  • Collaborated with the production team to optimize inventory levels and streamline production planning.
  • Conducted regular on-site visits to retail locations to drive sales and enhance product visibility.
  • Successfully achieved sales targets through strategic planning and execution, produced $1.8mm in sales revenue during the first 9 months.
  • Collaborated with design team to create sales and marketing materials.
  • Provided leadership and oversight to business development and sales staff.
  • Expanded dispensary footprint to max allowed and initiated the acquisition of a grow facility, eliminating the need to purchase processing material.
  • Actively participated in networking events and secured sponsorships to enhance brand visibility.

B2B Sales Representative

Topline Marketing Inc., Skyline Natural Sales
04.2011 - 11.2017
  • Represented over 40 brands in the natural products industry, including HABA, lifestyle, and grocery items.
  • Developed and nurtured relationships with in-store buyers, expanding product lines and shelf presence.
  • Organized and executed demos and events to promote products and increase sales, worked with store managers and buyers to create marketing and promotional programs.
  • Managed independent health food store accounts and successfully took over key accounts, demonstrating skills in account management.
  • Participated in trade shows, conferences, and other industry events to represent the company and generate new leads.
  • Worked closely with internal support teams to resolve any client issues or concerns quickly and effectively.
  • Identified potential upsell opportunities to increase average deal size and maximize revenue potential.
  • Increased sales revenue by developing and maintaining strong relationships with key clients.
  • Recognized for 30% YOY increase of top body care brand and top producer increasing sales for bulk grocery brand in a team of 25 reps.

Grocery Department Manager

Greenbelt Co-op
01.2010 - 01.2011
  • Oversaw the natural grocery and body care department, including inventory management, purchasing, marketing and sales events, and event coordination.
  • Maximized sales performance with effective inventory management and stock rotation practices.
  • Inventory management- ensured efficient stock levels and timely ordering.
  • Negotiated with manufacturers and distributors to secure discounts, optimizing department profitability, and achieve sales goals.
  • Collaborated with other departments to develop cross-merchandising strategies that boosted overall store sales performance.
  • Evaluated market trends to make informed decisions about product selection, pricing strategy, and promotional tactics within the grocery department contextually relevant events or seasons.

Whole Body Buyer, Assistant Team Leader

Whole Foods Market
07.2003 - 08.2006
  • Provided leadership in team management, delegation, and training of new team members.
  • Managed inventory and purchasing activities for supplements, body care, and lifestyle categories.
  • Planned larger purchases according to promotional schedule and seasonal increases in sales for specific categories.
  • Designed and implemented sales endcaps and seasonal displays to enhance product visibility and drive sales, assisted in merchandising new products and improving displays.
  • Optimized inventory levels based on seasonal demands; reducing overstock situations while maintaining adequate supply during peak periods.
  • Attended industry conferences and trade shows to stay current on emerging trends in the natural products industry.

Skills

  • Sales and Account Management
  • CRM Setup, Management, Reporting
  • Communication and Interpersonal Skills
  • Market Research and Analysis
  • Problem-Solving and Adaptability
  • Microsoft Word, PowerPoint, Zoom, Outlook, Google Suite, Excel, Canva Pro
  • Self-motivated and detail-oriented
  • Ability to multi-task, problem solver
  • Client Relationship Building
  • Sales strategy development
  • Lead prospecting
  • Strategic account development

Timeline

Sales and Account Manager - GRP NM LLC
06.2024 - Current
Sales Representative - Green Paradise/Sunland Cannabis Farm
01.2024 - 05.2024
Independent Sales and Business Development Consultant - Various Companies
05.2019 - 12.2023
Sales And Purchasing Manager - Curaleaf Maryland
12.2017 - 05.2019
B2B Sales Representative - Topline Marketing Inc., Skyline Natural Sales
04.2011 - 11.2017
Grocery Department Manager - Greenbelt Co-op
01.2010 - 01.2011
Whole Body Buyer, Assistant Team Leader - Whole Foods Market
07.2003 - 08.2006
Elisheva Shalom