Elissa Meschino

Leadership in Sales and Marketing

• Managed national and international sales initiatives, overseeing key accounts from OEM to direct to market. Traveled extensively to visit customers across the US and EU, building strong client relationships and driving business growth.

Revenue Achievement

• Consistently met and exceeded revenue targets, demonstrating strong financial performance for FY24.

Strategic Negotiations

• Led negotiations for new product adoption, managed forecast adjustments, and optimized contract terms to improve business outcomes.

Contract Negotiation

• Secured favorable terms and conditions through effective contract negotiations, enhancing business results.

Market Expansion

• Explored the textile market, identifying opportunities and promoting market acceptance for our water-based dispersions.

Customer Engagement

• Worked with high-profile prospects to discuss advanced formulation needs, using technical knowledge to provide solutions and gain market insights.

Marketing Excellence

• Developed and implemented marketing strategies, including content creation, social media management, and organizing tradeshows and webinars.

Innovation and Sustainability

• Co-founded and co-chaired the Cabot Haverhill Sustainability Committee, leading initiatives to integrate sustainable practices into business operations.

• Account Management: Managed a diverse international account portfolio, achieving $3.6 million in sales for 2021
• Sales Growth: Exceeded company objectives for sales volume and product mix, generating substantial gross profit and driving year-over-year growth
• Customer Relations: Cultivated strong relationships with key customers, contributing to significant sales achievements and market expansion
• Supply Chain Management: Ensured seamless supply chain operations, maintaining an uninterrupted flow of components and optimizing inventory management
• Marketing Initiatives: Developed and executed comprehensive marketing campaigns, including content creation, social media management, and promotional activities
• Outside Sales and Travel: Conducted extensive travel to meet with clients, attend tradeshows, and represent the company at industry events
• Tradeshows and Webinars: Organized and led successful tradeshows and webinars, enhancing brand visibility and engagement with key stakeholders

• Customer Service Excellence: Managed the end-to-end wholesale ordering process with accuracy and efficiency
• Built strong, sustainable relationships with vendor accounts through proactive communication and exceptional service
• Led online marketing projects to enhance digital presence and drive customer engagement
• Sales Achievement: Exceeded monthly sales targets of $50K by traveling throughout New England to engage with prospects and customers, leveraging product knowledge and strategic sales techniques
• Operational Efficiency: Streamlined order management using QuickBooks and maintained the company website and social media through Constant Contact