Eliyana Van Doren
Washington,DC
Summary
Skilled digital media specialist with expertise in ad management, social media strategy, and web development. Proven ability to boost online engagement and enhance digital presence through targeted content and strategic ad campaigns across multiple platforms.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Social Media Specialist & Associate Media Trader
ESB Advertising
10.2022 - Current
- Create and optimize programmatic and social ad campaigns on various DSPs including Adobe Ads, LinkedIn, and Facebook Ads Manager, and Nextdoor
- Develop visual content for use on paid social campaigns, organic feeds, and websites
- Frontend web design using Wordpress and Instapage
- Backend web development for Wordpress using CSS, HTML, and PHP.
Social Media Marketing Intern
Pirate Ventures
08.2022 - 11.2022
- Boosted Reels interactions on Hook Hall Instagram by 982%, increased overall content interactions by 122.5%
- Expanded audience reach on Kraken Instagram by 724% and increased reels engagement by 17,880%
- Generated content (short-form video and photos) for 2 event venues in the DC Area: Hook Hall and Kraken Experiences
- Scheduled daily social media posts & stories across 4 separate accounts using Later.com, created captions and hashtags
- Uploaded and Organized all captured content onto Microsoft Sharepoint each week.
Etsy Shop Owner and Operator
Etsy Shop
04.2020 - 05.2024
- As the owner, operator, and creator at my Etsy shop, I handle all aspects of the business
- This includes designing and creating products, managing inventory, providing customer service, and implementing marketing strategies.
Education
Psychological and Brain Sciences B.S., Biological Anthropology B.A. -
UC Santa Barbara
12.2022
Skills
- Media Strategy
- Social Media Marketing
- Performance Tracking
- Web Development
Certification
Foundations of User Experience (UX) Design, Coursera, J6D52XUNU2C2, 12/01/22
Timeline
Social Media Specialist & Associate Media Trader
ESB Advertising
10.2022 - Current
Social Media Marketing Intern
Pirate Ventures
08.2022 - 11.2022
Etsy Shop Owner and Operator
Etsy Shop
04.2020 - 05.2024
Psychological and Brain Sciences B.S., Biological Anthropology B.A. -
UC Santa Barbara
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