Logan Cleary
Haymarket,VA
Summary
Dynamic media professional and student athlete graduate with hands-on experience at ESB Advertising, excelling in media planning and digital marketing. Proven ability to optimize campaign performance through data analysis and strategic audience targeting. Strong project management and public speaking skills, driving successful cross-platform initiatives and enhancing brand visibility. Google Ads certified and proficient in Adobe/Viant DSP platforms.
Overview
3
3
years of professional experience
Work History
SENIOR MEDIA SUPPORT INTERN
ESB Advertising
Falls Church, VA
05.2021 - 08.2024
- Supported the media team in the development and execution of media plans for advertising campaigns over a three-year period, contributing to successful cross-platform initiatives.
- Assisted with media research, data analysis, and administrative coordination to ensure campaigns launched on schedule and aligned with strategic objectives.
- Gained hands-on experience in media planning and digital media buying using the Viant DSP, optimizing campaign performance through budget allocation and audience targeting.
- Collaborated with cross-functional teams in a fast-paced, dynamic environment, enhancing communication and project management skills.
- Contributed to content creation efforts, including ad copy and creative brief development, ensuring alignment with campaign goals and brand voice.
- · Participated in campaign optimization, leveraging performance data to refine targeting strategies and improve return on ad spend (ROAS)
BARTENDER
Lark Brewing Co.
Aldie, VA
06.2024 - 08.2024
- Served a variety of beer and wine selections while delivering excellent customer service in a high-paced environment.
- Managed bar inventory maintained a clean and organized workspace, and processed cash and card transactions accurately.
- Collaborated with staff to ensure smooth service and adhered to responsible serving practices to promote guest safety.
Education
Bachelor of Science - Marketing
Wingate University
05.2025
Skills
- Adobe/Viant DSP Platforms
- Google Ads Certified
- Digital marketing
- Media planning
- Public Speaking
- Time Management
- Data Analysis
- Project Management
- Mobile Marketing
- Market Research
- Media Strategy
- Microsoft Excel
References
- Chad Kehoe, Digital Director, ESB Advertising, ckehoe@esbadvertising.com, (301) 828-6394
- Melisa Nur Ek, Programmatic Trader, ESB Advertising, mek@esbadvertising.com, (703) 988-2307
- Tim Boyle, Head Men’s Lacrosse Coach, Wingate University, t.boyle@wingate.edu, (704) 233-8169
Timeline
BARTENDER
Lark Brewing Co.
06.2024 - 08.2024
SENIOR MEDIA SUPPORT INTERN
ESB Advertising
05.2021 - 08.2024
Bachelor of Science - Marketing
Wingate University
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