Eliza Aponte

• Oversaw sales and operations across South Florida, managing 60 employees and 100 business partners.
• Directed training and development programs for sales managers and representatives to boost performance.
• Analyzed customer feedback to pinpoint product and service improvement opportunities.
• Implemented initiatives to enhance efficiency within the regional sales department.
• Executed sales strategies across various channels, successfully increasing market share.
• Cultivated strong client relationships to ensure satisfaction and drive repeat business.
• Monitored competitor activities to maintain competitive advantage in pricing and offerings.
• Created detailed reports outlining progress towards financial targets and strategic goals.

• Resolved customer complaints efficiently while upholding high customer service standards.
• Led sales planning and account management to expand existing accounts and acquire new clients.
• Organized trade shows and webinars to enhance brand awareness and engagement.
• Implemented process improvements that streamlined operations and reduced costs.
• Collaborated with team members to meet project objectives and deadlines.
• Supported sales team in driving growth through training and development initiatives.
• Managed daily operations of sales team, including hiring, training, and performance evaluations.
• Conducted comprehensive research and analysis to inform strategic planning decisions.

• Established ambitious employee goals to exceed business targets.
• Maintained up-to-date knowledge of promotions, payment policies, and security regulations.
• Developed strong professional standards in sales and customer relationships, generating leads from multiple sources.
• Collaborated with sales and design teams to create unique products driving profitability.
• Facilitated onboarding for new clients, coordinating with technology and contract teams.
• Worked with management to develop budgets and ensure compliance with guidelines.
• Organized community events to promote products and services effectively.
• Coached team members to achieve revenue objectives through motivation and development.

• Oversaw regional and local Fresh managers and staff to enhance operational results.
• Led sales planning and account management to increase existing revenue streams.
• Coached and developed team members to achieve targeted revenue goals.
• Conducted interviews and hired candidates based on required skill levels.
• Collaborated with management to establish operational goals aligned with business strategy.
• Developed key performance indicators for measuring campaign success.
• Planned and executed marketing events to promote store offerings effectively.
• Responded promptly to customer complaints, ensuring resolution of issues.

• Aligned fresh operation processes with US standards to enhance merchandising strategies.
• Executed effective fresh merchandising by conducting club visits, reviewing operational reports, and addressing quality gaps.
• Recommended and implemented operational enhancements to reduce costs and promote a member-focused environment.
• Oversaw financial performance by collaborating on budgeting, evaluating metrics, and planning operational adjustments.
• Ensured food safety compliance through audits, developing policies, and consulting with stakeholders on operational quality.
• Identified customer needs and developed business plans, removing obstacles to improve performance across the fresh area.
• Supervised associates by mentoring, training, establishing expectations, and ensuring a diverse work environment.
• Evaluated effectiveness of programs and initiatives to meet business needs while supporting community outreach efforts.

• Collaborated with Wal Mart and Amigo chain on compliance and marketing strategies.
• Managed project execution for remodels, new clubs, and operational enhancements.
• Developed business strategy plans to support organizational growth.
• Executed corporate communication initiatives through WIRE and Club Communication.
• Integrated Puerto Rico operations with US standards for consistency.
• Oversaw all club communications via Intranet system to enhance information flow.
• Implemented new processes for Sam’s Club in Puerto Rico, improving operational efficiency.

Designed training modules incorporating strategic business practices and organizational behavior concepts.

• Developed and executed regional training programs to standardize teaching methods.
• Provided individual guidance and support to new trainees throughout onboarding.
• Created comprehensive reports on regional training activities for Director of Training review.
• Coordinated cross-department collaboration to enhance learning opportunities.
• Evaluated performance through KPIs and metrics analysis.
• Collaborated with teams to devise innovative solutions for operational challenges.
• Implemented standard operating procedures, managing quality, customer service, and logistics.

• Conducted interviews with job applicants to gather work history and skills information.
• Managed daily operations of HR department, including budgeting and task scheduling.
• Collaborated with departments to align staffing strategies with business objectives.
• Resolved employee concerns, including harassment allegations and work complaints.
• Evaluated job applicants and made hiring recommendations to management.
• Ensured compliance with best practices in all human resources processes.
• Maintained employment records utilizing human resources management system software.