Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Elizabeth Crawford

Austin,TX

Summary

Performance-driving leader adept at aligning cross-departmental objectives to facilitate full funnel and omnichannel marketing support. Creative and innovative problem-solver exercises key strengths in data analysis, audience and category insight-based media and content optimizations. Offers track record of delivering strong results aligned to established marketing and business goals.

Overview

17
17
years of professional experience

Work History

Associate Media Director

McGarrah Jessee
10.2014 - Current
  • Establish deep client relationships, collaborate with account, creative, strategy teams, outside media partners and manage team of planners and buyers to execute brand and performance marketing omnichannel media strategies for Frost Bank, McCoy's Building Supply and KUIU Hunting Gear.
  • Oversee campaign measurement and comprehensive reporting development by pulling in various analytics sources, including business data, brand health trackers, partner and platform data integration, offline attribution and site metrics to showcase results.
  • Ongoing growth of knowledge and experience in creative concepting, strategic briefing and account management workflow to develop overall marketing support for our clients.
  • Participated in new business pitches and previously worked on media strategy, planning and buying for Shiner Beer, LemiShine Dish Detergent, Kendra Scott, Costa Sunglasses.

Associate Media Director

Mindshare
07.2012 - 07.2014
  • Quickly learned and adapted to new media planning and buying processes, coupled with understanding the Australian market and landscape
  • Managed media strategy, planning and buying for General Mills, BP and a2 Dairy, through ongoing collaboration with Mindshare strategy team and alongside client agency partners.

Media Planner to Manager

Mindshare
12.2007 - 05.2012
  • Developed media strategy and plans alongside Mindshare strategy team and in collaboration with agency partners (Creative, PR and POP) for BP Fuels and Castrol Oil. Grew to manage a team of media planners and assistant media planners.

Assistant Media Planner

MediaCom
01.2007 - 12.2007
  • Contributed to launch of new office in Chicago and ConAgra Foods new media business.

Education

Bachelors - Journalism

Indiana University
Bloomington, IN
05.2006

Skills

  • Tactics and Execution
  • Strategic Recommendations
  • Content Optimization
  • Leadership Abilities
  • Budget Management
  • Data Analysis
  • Digital Media Strategy
  • Audience Segmentation
  • Communications Strategies
  • Performance Reporting

Accomplishments

  • 2013 Mindshare Employee of the year
  • 2019 McJ Dougie Award for Kindness and Compassion
  • Oversaw a multi-year, multi-faceted Frost Bank regional brand initiative that received National exposure.
  • Exceeded Frost Bank New Checking Account annual goal several years in a row.
  • Won McCoy's Building Supply business, based on media alone and grew the business in year two of the relationship.

Timeline

Associate Media Director

McGarrah Jessee
10.2014 - Current

Associate Media Director

Mindshare
07.2012 - 07.2014

Media Planner to Manager

Mindshare
12.2007 - 05.2012

Assistant Media Planner

MediaCom
01.2007 - 12.2007

Bachelors - Journalism

Indiana University

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Elizabeth Crawford