- Passionate about travel and experiencing new cultures
- Actively engaged in community outreach and volunteer service
- Enjoy fitness and outdoor activities, including strength training, hiking, and paddleboarding
- Participate in team sports, such as rowing as well as coaching recreational volleyball
- Practice yoga, breathwork, and meditation to support wellness and mental clarity
- Proud Doodle dog mom, often found exploring nature trails with my pup
Hi, I’m
Elizabeth Fairbanks
Business Development Manager
Austin,TX
"We don't make mistakes. Just happy little accidents."
Bob Ross
Summary
Bold, strategic Business Development Manager with a clinical foundation and over a decade of experience driving growth in dental and orthodontic markets. Known for applying patented AI technology to help practices scale efficiently, improve patient outcomes, and transform team workflows. Works directly with C-suite executives at OSOs, DSOs, and B2B manufacturers to plan, implement, and evaluate high-performing programs.
Recognized for framing and consultative selling, Elizabeth consistently exceeds sales goals and builds long-term relationships by offering innovative, out-of-the-box solutions. Her strength lies in her ability to connect with every member of the dental team, build trust, and support lasting clinical adoption. A lifelong learner who thrives on change, she brings a contagious positive energy, high integrity, and proven leadership to every engagement.
Skills
- SaaS & AI Sales in Healthcare – Proven success selling patented AI-driven remote monitoring solutions to orthodontic practices and enterprise groups
- Consultative & Framing-Based Selling – Skilled in uncovering client pain points and crafting customized solutions that exceed sales quotas
- Strategic Partnership Development – Experienced in building and maintaining executive-level relationships with OSOs, DSOs, and B2B manufacturers
- Clinical Training & Onboarding – Adept at educating orthodontic teams and ensuring confident adoption of digital tools and workflows
- Cross-Functional Collaboration – Aligns sales, marketing, product, and operations teams to drive engagement and deliver client success
- Market & Competitor Analysis – Uses insights to refine sales strategy, inform positioning, and identify new opportunities for growth
- CRM & Pipeline Management – Proficient in Salesforce and other CRM tools to manage leads, forecast accurately, and streamline follow-up
- Territory Development & Expansion – Built and scaled high-performing sales territories with sustainable revenue growth at Patterson Dental
- Customer Relationship Management – Known for trust-building, retention, and high-touch service across diverse client bases
- Health Education & Public Speaking – Confident presenter with experience delivering clinical, product, and wellness-focused education
- Oral Health & Clinical Expertise – Background as a dental hygienist in general and periodontal practices enhances credibility and client communication
- Program Planning & Evaluation – Grounded in public health principles, with experience designing and assessing outreach initiatives during graduate training
Overview
18
years of professional experience
Work History
DentalMonitoring
Business Development Manager/Key Account Manager
11.2022 - Current
Job overview
- Spearhead market expansion and drive adoption of patented AI-powered SaaS remote monitoring solutions within orthodontic practices and large group organizations.
- Build and maintain strategic partnerships with C-suite executives across OSOs, DSOs, and B2B manufacturers to deliver scalable, tech-forward transformation strategies.
- Leverage consultative and framing-based sales to identify client pain points and develop customized solutions—consistently exceeding quotas and expanding the client base.
- Lead cross-functional collaboration with sales, marketing, product, and operations teams to optimize client engagement, campaign targeting, and lead generation.
- Deliver clinical onboarding, hands-on training, and long-term account support to ensure successful integration and adoption across practice teams.
- Conduct competitive and market analysis to inform sales strategy, refine positioning, and identify new opportunities for growth in emerging markets.
- Present quarterly business reviews with performance metrics and strategic recommendations to key stakeholders.
- Negotiate and secure long-term agreements with high-value accounts while managing a diverse portfolio of clients, achieving consistent revenue growth.
- Utilize CRM platforms to streamline communication, monitor pipeline activity, and enhance follow-up efficiency.
- Represent the brand at industry events to increase visibility, generate qualified leads, and foster innovative partnerships.
- Mentor junior team members in sales and client success best practices, supporting a culture of performance, innovation, and continuous improvement.
- Champion process improvement initiatives that increase operational efficiency and contribute to profitability.
Patterson Dental Supply
Territory Sales Representative
03.2018 - 11.2022
Job overview
- Built and established a high-performing territory in the Austin area, transforming it into a company stronghold with a loyal client base and a robust book of business.
- Consistently achieved and exceeded quarterly sales targets through strategic territory management, pipeline development, and closing excellence.
- Cultivated strong relationships with dental professionals and practice decision-makers, resulting in significant customer retention, referrals, and lead generation.
- Delivered in-depth product demonstrations and training sessions to educate clients on dental equipment, technology, and supply solutions.
- Embraced and successfully sold modern dental technology and equipment, guiding practices through upgrades that enhanced workflow efficiency and patient care.
- Resurrected and monetized dormant leads, contributing to significant revenue growth from previously inactive accounts.
- Executed localized marketing campaigns in collaboration with corporate teams to address specific market needs and opportunities.
- Conducted competitor analysis and market research to guide sales strategy and identify opportunities to increase market share.
- Implemented innovative sales tactics and customized promotions to drive revenue from both new and existing accounts.
- Maintained meticulous records using CRM tools to monitor goals, manage leads, and streamline communication.
- Delivered responsive post-sales support, reinforcing trust and increasing long-term client satisfaction.
- Actively participated in networking events and local professional groups, strengthening community presence and driving territory growth.
Various Practices
Registered Dental Hygienist
2010 - 2023 (13 years)
Job overview
- Provided comprehensive preventive and periodontal care in general and specialty practices, including scaling and root planing, patient education, and diagnostic assessments.
- Built strong rapport with patients, contributing to increased case acceptance and ongoing care compliance.
- Leveraged clinical trust and communication skills to effectively recommend products and services, supporting practice production and patient outcomes.
- Actively collaborated with doctors and treatment coordinators to identify patient needs and guide consultative discussions on oral health solutions.
- Frequently recognized by colleagues and patients for professionalism, empathy, and the ability to make patients feel comfortable during treatment.
- Developed a deep understanding of practice operations, enhancing her ability to bridge clinical insight with business growth strategies later in her sales career.
Onslow County, NC Public Health Department
Graduate Intern- Public Health & Health Education
2016 - 2016
Job overview
- Planned, implemented, and evaluated public health outreach programs focused on oral health promotion and disease prevention in underserved populations.
- Collaborated with multidisciplinary teams to conduct community assessments and develop targeted health education initiatives.
- Presented health education workshops in schools and community settings, strengthening access to preventive care and increasing oral health literacy.
- Gained valuable experience in program evaluation, data collection, and community-based intervention design as part of graduate research.
- Contributed to the department’s mission of improving population health through evidence-based strategies and stakeholder engagement.
Bippo's Place for Smiles
Dental Assistant and Front Office Coordinator
2007 - 2008 (1 year)
Job overview
- Supported pediatric patient care through chairside assisting, sterilization, and patient comfort techniques.
- Managed front office duties including scheduling, insurance coordination, and family communication.
- Gained foundational experience in practice operations, patient relations, and the value of early dental care—insights that shaped her clinical and sales career path.
Education
Northwestern State University of LouisianaNatchitoches, LA
Master of Science from Health Promotion And Human Performance
01-2017
University Overview
- Concentration in Health Education
- Coursework included biostatistics, epidemiology, health communication, and grant writing—reinforcing a data-driven approach to program design and evaluation
- Focused on health behavior change, program planning, evaluation, and applied public health strategies to improve individual and community wellness
- Developed, implemented, and assessed outreach programs targeting underserved populations
- Conducted original research titled “Dental Self-Neglect in Young Adults”, examining behavioral, social, and systemic barriers to preventive care
- Gained foundational experience in evidence-based health promotion, interdisciplinary collaboration, and addressing health disparities—skills that continue to inform her work in healthcare technology and client success today.
- 4.0 GPA
Louisiana State University Health Sciences CenterNew Orleans, LA
Bachelor of Science from Dental Hygiene
05-2010
University Overview
- Completed a rigorous clinical and academic program focused on preventive dental care, periodontology, oral pathology, and patient education.
- Developed strong clinical competencies in assessment, diagnosis, and treatment planning across diverse patient populations.
- Gained early exposure to interprofessional collaboration, infection control, and evidence-based care models.
- Built the foundation for a career focused on oral health advocacy, patient communication, and long-term wellness outcomes.
- Awarded Outstanding Student by the ADHA
- Dean's List
Interests
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