Creative professional with a hands-on approach and a proven ability to turn ideas into impact. Known for blending big-picture vision with pragmatic leadership, solving problems before they surface, and keeping projects moving with energy, precision, and calm. Brings a collaborative spirit, real-world experience, and the belief that no job is too small when the goal is exceptional work. Passionate about building brands, teams, and meaningful experiences.
Overview
31
31
years of professional experience
Work History
Owner
Basketcase Design
01.2018 - 01.2025
Developed a unique luxury gift business with strong brand recognition and customer loyalty.
Built strong relationships with clients through clear communication and quality service, leading to referrals and repeat business
Enhanced online presence with well-designed websites, engaging social media content, and targeted digital advertising campaigns.
Developed an inventory management system, utilizing advanced tracking systems.
Achieved operational excellence by continuously improving inventory processes, systems, and procedures.
Partnered with community outreach initiatives, building brand awareness and contributing positively to local community.
Owner
EP Design & Co
01.2008 - 01.2018
Served as contributing editor and spokesperson for Vogue, Lucky & Elle and oversaw quarterly, regional added-value events for advertisers mass to luxury
Coordinated logistics for large-scale events, including venue selection, catering arrangements, transportation services, and accommodations for guests.
Managed budgets for multiple events, ensuring cost-effective allocation of resources and maximizing returns on investment.
Provided Interior design services for select clients in the United States and Mexico
Assessed client needs and preferences, developing tailored design proposals that exceeded expectations.
Built strong relationships with clients through clear communication and quality service, leading to referrals and repeat business.
Managed budgets effectively for client projects, ensuring timely delivery of high-quality results without overspending.
Co-Founder/Owner
P&K Grocery
01.2003 - 01.2008
Co-developed a memorable retail brand and it's architectural design, inspired offerings and luxury event services..
Personally developed "event services" and fostered a culture of creative collaboration, impeccable design and performance excellence.
Secured and oversaw high-profile galas, celebrity events, weddings, corporate functions, and special occasions, consistently exceeding client expectations.
Mktg & Promo Director
Allure, Elle, Mirabella, Marie Claire, Lucky & Vogue
01.1996 - 01.2003
Oversaw the creation of integrated added-value marketing programs, brand extensions, and event campaigns for leading fashion and lifestyle titles and their advertisers
Managed cross-functional teams through high-profile brand partnerships and experiential activations.
Contributed to increased advertising revenue by collaborating with sales teams on targeted campaigns that resonated with readership demographics.
Collaborated with multiple departments to ensure seamless execution of promotional campaigns, maximizing overall impact.
Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
Participated in industry events as a representative of the publication, further solidifying partnerships and professional credibility within the fashion community.
Director of Special Events
May Co./Foley's
01.1994 - 01.1996
Oversaw all in-store special events and provided commentary at leading doors within a six -state territory.
Collaborated with visual merchandisers to develop creative events that attracted attention from passersby and enticed them into the store.
Conducted training sessions, sharing knowledge and experiences to improve customer service skills and fashion expertise among all staff members.
Education
Post-Degree Certificate - Graphic Design
School of Visual Arts
New York, NY
05.1996
Bachelor of Science - Design
University of Texas
Austin, TX
03.1990
Skills
Strategic Insight & Leadership
Creativity and innovation
Relationship building
Project management
Project coordination
Employee development
Budget management
Fluent Spanish
Timeline
Owner
Basketcase Design
01.2018 - 01.2025
Owner
EP Design & Co
01.2008 - 01.2018
Co-Founder/Owner
P&K Grocery
01.2003 - 01.2008
Mktg & Promo Director
Allure, Elle, Mirabella, Marie Claire, Lucky & Vogue